International Coach Operators in the Lithuanian Market

I am Greta Myniotaitė, 4th year International Business and Communication student a ISM University of Management and Economics. Currently, I am writing my bachelor‘s thesis and doing a research about international coach operators in the Lithuanian market. The main focus of this survey is to identify the levels of coach operators brand awareness, as well as, spot the most important factors assosiated with each brand. This survey is unonymous, therefore, results will be only used for genealization purposes. It will take 3 minutes to finish the survey.

Thank you in advance!

The poll results are public

1. Have you traveled abroad by bus during the past year?  ✪

2. Which international express coach operator did you choose? ✪

Specify

3. What was your travel destination? ✪

Specify

4. What was the purpose of your trip? ✪

Specify

5. How did you hear about this coach operator? ✪

6. Please evaluate the importance of the following factors, regarding the trip by bus, on the scale from 1 to 5 (where 1 is the least important and 5 is the most important): ✪

1
2
3
4
5
No answer
Price of ticket
Quality of the trip
Timetable
Popularity of brand
Benefits provided in the bus: media screens, Wi-fi, drinks, etc.
Online customer service
Presence in Social Media
Advertisments
Loyalty programs
Personal choice

7. Based on the answer to the question 2, Please evaluate the importance of factors that made you decide to travel with this coach operator on the scale from 1 to 5 (where 1 is the least important and 5 is the most important): ✪

1
2
3
4
5
No answer
Price of ticket
Quality of the trip
Timetable
Popularity of brand
Benefits provided in the bus: media screens, Wi-fi, drinks, etc.
Online customer service
Presence in Social Media
Advertisments
Loyalty programs
Personal choice

8. Which other international express coach operators do you know? (if you do not know any competitor, proceed to the question 11)

Name the operators as company X and company Y

9. Based on the answer to the question 8, how do you evaluate company X on the following factors on the scale from 1 to 5 (where 1 is the least important and 5 is the most important):

1
2
3
4
5
No answer
Price of ticket
Quality of the trip
Timetable
Popularity of brand
Benefits provided in the bus: media screens, Wi-fi, drinks, etc.
Online customer service
Presence in Social Media
Advertisments
Loyalty programs
Personal choice

10. Based on the answer to the question 8, how do you evaluate company Y on the following factors on the scale from 1 to 5 (where 1 is the least important and 5 is the most important):

1
2
3
4
5
No answer
Price of ticket
Quality of the trip
Timetable
Popularity of brand
Benefits provided in the bus: media screens, Wi-fi, drinks, etc.
Online customer service
Presence in Social Media
Advertisments
Loyalty programs

11. What is your age group? ✪