Social media (SM) usage for corporate purposes (B2B) - non-users questionnaire

Informed Consent Form 

Dear online audience members/respondents,

If you are reading this form, you have clicked on the hyperlink leading to the online questionnaire, which is part of a study about social media (SM) usage for international marketing activities by B2B food ingredients industry in Belgium. The research project is aimed at providing an overview of the existing situation in the market with a purpose to identify opportunities and limitations of SM as a tool for international corporate marketing activities. It also seeks to evaluate the effectiveness of SM communications on the target audience.

Participation in this study is completely voluntary.  If you decide to continue, you will be asked to fill in the online questionnaire, which is aimed at collecting information about your perceptions regarding corporate SM usage. It will take about 5-7 minutes to complete.

The information you provide during your participation in this study will remain confidential.  The results of the study will only be reported in aggregate form and no identifying information will be released.  To further safeguard your confidentiality, please do not write your name or any identifying information on the study instruments.  The information you provide during the course of this study will not be used for any purpose outside the scope of this research project.  All data will be destroyed by the end of April 2015.

Participation in this study involves no risk. There are also no financial participation costs.

This research project is being conducted by Aistė Kaušakytė, as part of the first year MA International Management/MBA course learning process.  The research advisor is Femi Odebiyi, ABD, Business Administration Faculty.  If you have any questions or concerns regarding this research project, please contact Aistė Kaušakytė by tel.:  +37125419605 or +37065693211; e-mail: akausak@students.lcc.lt or [email protected]  or Femi Odebiyi by e-mail: [email protected].

By pressing “start/continue” button you automatically agree to participate in this research.

Thank you for your time and collaboration.