Survey Questionnaire

A minor questionnaire of thesis for MBA program 

Part 1: Brand Equity: Please indicate the brand of airline that you prefers

1. Whenever you think about airline service, you recall your frequently used brand

2. You are satisfied with service of this brand

You will buy service from this brand in future even if price increases

4.The service quality of this brand is very good.

5. You recommend others to use this brand.

6. Your satisfaction with this brand is more than the amount of money that you are spending for this brand.

7. This brand is superior to competitors’ brand

8. You have no interest for this brand.

9. You believe the company that offers this brand.

Part 2:Values, Please rate the following factors according to their importance in your life: 1. Sense of Belongingness

2. Excitement

3. Warm relationships with others

4. Self-fulfillment

5. Being well respected by others

6. Fun and enjoyment

7. Security

8. Self-respect

9. Sense of accomplishment

10. Self-control

Part 3: Effect of life values on brand equity:-1. Our life values (2nd Part) have impact on the evaluation of our favorite brand (1st part).

2. Our life values (2nd part) have significant on the evaluation of our favorite brand (1st part)

3:Age

4.Monthly Income:

5. location of the residence

    …More…
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