Consumer behaviour and destination choice in tourism industry
Hello, I am a third-year student at the Swiss Hotel Management School BHMS located in Lucerne. I am conducting a research project in the area of consumer behaviour in the tourism industry. The main question is "What factors affect the destination choice process of leisure tourists?" Thank you for supporting my study in this area by answering my questions. I appreciate your help.
What is your age?
What is your nationality?
What is your occupation?
How frequently do you travel for leisure purposes?
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For what purpose do you mostly travel?
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What type of accommodation do you mostly stay in?
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Do brands play a role for you?
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How do you make bookings?
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How do you find information about destinations?
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How much do you usually spend during one week of holidays? (optional)
Which countries do you frequently visit or would desire to visit?
What is important to you when choosing a destination? (write a couple of sentences)
Which countries do you not wish to travel to or have had a bad experience?
If you had bad experiences, what caused them?
Where would you choose to travel?
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Do you think developing destinations have a chance to compete with popular ones?
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