PollMill.com | መልስ: PEPCO brand communication strategy survey in the international market

No (survey completion is ended)Yes

NoYes

YesNo (but I have seen PEPCO communication)

FemaleMale

Small town / rural areaSuburbsLarge city

1 – never

5 – very often

From other people (reviews, comments, recommendations)On social mediaOn TV / radioIn outdoor advertisingIn-storeIn online advertising

1 – completely disagree

5 – completely agree

The communication helps to quickly understand the offer (price, promotions, benefits).PEPCO advertising messages are clear and easy to understand to me.The information I see corresponds to what I find in the store.The tone and style of the communication seem appealing to me.PEPCO communication fosters trust in the brand.

1 – completely disagree

5 – completely agree

Advertising seen across different channels maintains a similar style (colors, design, visual direction).Promotions/offers I see in advertising match what I actually find in the store.PEPCO communication across different channels does not create contradictory impressions for me.PEPCO messages across different platforms are harmonized with each other.I can easily recognize PEPCO communication regardless of the channel.

It's hard to sayNoYes

1 – completely disagree

5 – completely agree

It is important for me that an international brand communicates clearly and understandably to the local audience in Lithuania.PEPCO communication in Lithuania creates a reliable and stable brand image.PEPCO communication in Lithuania seems tailored to the Lithuanian consumer.PEPCO seems to me an international (not just Lithuanian) brand.

1 – completely disagree

5 – completely agree

After PEPCO advertisements or posts, I more often pay attention to store promotions.PEPCO communication encourages me to purchase or plan purchases.I am more likely to choose PEPCO again in the future.PEPCO communication encourages me to visit the store.PEPCO seems like a good value for the price.

0 – definitely would not recommend

10 – definitely would recommend

NoI don't know / I'm not sureYes

YesNo

PEPCO brand communication strategy survey in the international market

A1. Do you live in Lithuania?

A2. Have you seen PEPCO communication in Lithuania (advertising, social media posts, in-store advertising, promotions, etc.) in the past 3 months?

A3. Have you purchased from a PEPCO store in Lithuania in the past 12 months?

B1. Your gender:

B2. Your age:

B3. Place of residence:

C1. How often do you shop at PEPCO in Lithuania?

C2. What product categories do you most often buy at PEPCO?

C3. The main reason you choose PEPCO (up to 2 answers)

D1. Where do you most often notice PEPCO information / advertising?

D2. How often have you seen PEPCO communication in these channels in the past 4 weeks? (1 – never, 5 – very often)

E1. Rate the statements about PEPCO communication in Lithuania (1 – completely disagree, 5 – completely agree)

E2. What most attracts your attention in PEPCO communication? (up to 2 answers)

F1. Rate whether PEPCO communication appears consistent to you (1 – completely disagree, 5 – completely agree)

F2. Have there been instances where PEPCO advertising or messages across different channels confused you?

G1. Rate the statements (1 – completely disagree, 5 – completely agree)

H1. Rate the statements about the impact of PEPCO communication on behavior and loyalty (1 – completely disagree, 5 – completely agree)

H2. How likely are you to recommend PEPCO to a friend or family? (0 – definitely would not recommend, 10 – definitely would recommend)

H3. Do you follow PEPCO in Lithuania on social media?

H4. Have you shared PEPCO content or talked about PEPCO online in the past 6 months?