Feltar brand

Dear Respondent,

We are Master’s students at ISM University of Management and Economics conducting research as part of the Research Methodology course. The purpose of this study is to examine if brand engagement in social activism topics influences consumer decisions to buy and perceptions regarding the brand itself.

Your participation in this survey is entirely voluntary. The questionnaire is fully anonymous, and no personally identifiable information will be collected or disclosed. All data will be used solely for academic research purposes, and the results will be presented exclusively in an academic setting.

The survey will take approximately 5 minutes to complete.

If you are willing to contribute to this research, we kindly invite you to complete the questionnaire below.

Thank you for your time and participation.

ውጤቶች ወደ ማህበረሰብ ይታይ

Your age:

What is your gender?

What is your country of origin?

Your monthly income:

(after taxes/net income)

Your level of education:

How often do you buy fashion/outwear items?

Firstly, please get familiar with the social activism definition:

Social activism is the action taken by individuals or groups to create positive change in society. It focuses on issues like equality, human rights, climate change, and justice through campaigns, protests, social media, or community work. Its goal is to raise awareness and improve society.

Please carefully review the advertisement below and then proceed to the questionnaire:

<h3>Please carefully review the advertisement below and then proceed to the questionnaire:</h3>

Please note that FELTAR is a fictional brand created solely for the purposes of this study. Please base your answers only on the advertisement shown above.

FELTAR WORLDWIDE BY DESIGN

We stand in solidarity with the fight for justice and immigration control and will continue to invest in the community. Therefore, we have committed £500,000 to support non-profit organizations fighting against immigration control.

This fund will provide organizations with the much-needed resources to advance their mission.

personal questions

Strongly disagreeDisagreeNeither disagree nor agreeAgreeStrongly agree
I am interested in fashion.
I am interested in politics or social issues.
Social or political issues influence my consumer choices.
Immigration control is important to me.

The brand - Feltar

Strongly disagreeDisagreeNeither disagree nor agreeAgreeStrongly agree
Feltar is a Global brand.
Feltar is an activist brand.
I am interested in buying Feltar-branded products in the future.

Feltar advertisement related questions

Strongly disagreeDisagreeNeither disagree nor agreeAgreeStrongly agree
The message of the campaign is clear to me.
Feltar’s communication feels trustworthy.
I support the message communicated in the campaign.
The campaign improves my opinion of Feltar.
After seeing this campaign, I would consider buying Feltar products.
Buying Feltar products would feel like supporting the brand’s values.
I think this campaign could positively affect Feltar’s brand image.
I believe this campaign could positively affect the brand’s sales.
It is important to me which non-profit organizations fighting against immigration control receive this financial support.
I value brand communication because I am involved in brand activism.
I am interested in Feltar’s communication because the brand supports social and political causes.
My interest in Feltar is not influenced by the brand’s support for social and political causes.