DOUGLAS store promotions and loyalty program survey

Hello, We are students from Vilnius College, International Business Studies program, and we invite you to participate in our survey, which aims to find out how consumers evaluate the promotions applied by the Douglas store, what factors encourage them to join the loyalty program, and how these measures affect consumer shopping habits.

The survey is anonymous and will take about 5 minutes to complete. The collected data will be used only for academic purposes.

Thank you for your time!

ውጤቶች ወደ ማህበረሰብ ይታይ

MaleFemaleOtherI prefer not to answer

A few times a yearOnce every 3 monthsOnce a monthSeveral times a month

YesNoI don't know/I don't remember

Only in physical storesOnly in the online storeMore often in physical stores, sometimes onlineMore often online than in physical storesBoth places equally

YesNo

Yes, very muchYes, a littleNo, it did not change my behaviorNo, I have no opinion

YesNoSometimesI am not sure

1	2	3	4	5
The program provides real benefits

The discounts are attractive

Points/bonuses are useful

The program is convenient to use

The program encourages more frequent shopping

1	2	3	4	5
Promotions encourage visiting the store

Promotions increase the amount spent

Promotions lead to impulse purchases

When choosing a store, I consider discounts

DOUGLAS store promotions and loyalty program survey

Your gender:

Your age:

How often do you buy cosmetics or beauty products?

Have you heard about the DOUGLAS loyalty program before this survey?

Where do you usually buy DOUGLAS products?

What criteria do you use to evaluate DOUGLAS products? (1-very poor, 5-very good)

How much do you usually spend at Douglas in one purchase?

Do you have a DOUGLAS loyalty card/program?

What do you like most about the DOUGLAS loyalty program?

How do you rate the DOUGLAS loyalty program? (1 - strongly disagree; 5 - strongly agree)

Has the loyalty program encouraged you to shop more often at DOUGLAS?

Does using the loyalty program increase your spending?

How often do you shop at the DOUGLAS store due to promotions?

Which promotions are most appealing to you? (you can choose multiple)

How strongly do promotions affect your purchasing? (1-does not affect at all, 5-strongly affects)

Does the current economic situation (inflation, rising prices) affect your purchases at DOUGLAS?

How would you rate the DOUGLAS loyalty program overall? (0-very poor, 10-excellent)

What would you like to improve in the loyalty program?

1	2	3	4	5
Price accessibility

Price and quality ratio

Price stability