2. Does the title compel you to take action (by either watching the video or scrolling down for more information)?
awkward title, doesn't flow naturally.
the concept of the e-learning divide is only known by people in the industry and those already involved in the issue; the previous title explained the problem succinctly and without requiring prior information. the video will be a huge asset as many will not take the time to scroll down and read further.
at a quick first glance, it is unclear what the e-learning divide refers to.
the title is too generic; the specific mission remains unclear.
if i didn't know anything about fle, this seems rather vague and would not draw me in. i don't have a clear picture of what this is about.
diction creativity but unclear and not straightforward enough.
it seems unclear what you are donating to.
sounds good; this is more ambiguous but might actually attract viewers to take further actions.
do not favor e-learning
makes me want to know how you're bridging the online learning divide so i would scroll down. maybe not use online learning?
i like the keyword "bridging". i'm not so sure i like the ending.
sounds a little like buzzwords if you ask me.
this assumes the reader understands what real e-learning is, that a divide exists, and adds two unnecessary abstract concepts (e-learning and a bridge) to a product we provide that is already abstract in itself for the typical funder to understand.
not everyone will know the phrase e-learning.
might not be very informative about what kolibri is.
i think the "e-learning divide" is a great term, but i still need the direct focus, namely that we are copying stuff for offline usage.