User Experience and Behavior While Shopping Online

We invite you to participate in a survey aimed at understanding how people shop online and their experiences. Your responses will help evaluate what factors are most important when choosing an online store, how consumers make purchasing decisions, and what encourages them to return. The survey is anonymous, and participation is voluntary. It will only take a few minutes of your time.

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1. What age group do you belong to? ✪

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2. Which shopping method do you prefer most? ✪

3. How often do you shop online per month? ✪

4. What is most important when choosing a store? ✪

You may select multiple options

5. What was your last negative online shopping experience? ✪

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6. Do you read other customers' reviews before buying? ✪

7. Have you ever canceled a purchase due to poor website navigation? ✪

8. How important are these aspects of online shopping? ✪

Rate from 1 (not important at all) to 5 (very important).

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Clear and detailed product descriptions.
Convenient search and filtering options.
Reliable payment system.
Reviews from other customers.
Wide selection.

9. What encourages you to shop again on a website/app? ✪

You may select multiple options

10. How much do you typically spend per purchase? ✪

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11. What should stores improve to enhance consumer experience? ✪