actually, nowadays everyone is trying to be innovative, but it doesn't mean that innovation brings good quality. sometimes it is better to stay original and try to improve the main quality.
yes, it's a way to attract customers, i think.
of course, investing means improving something - making customers happier and generating more income for the company.
yes
no, because innovation is the future.
first, all the tests should be run to find out whether it is worth starting to invest in that.
why yes
it depends on the objectives you want to achieve, the scale of your business, and the investment you have (yes or no).