The Influence of Humorous Advertisements on Purchasing X Products

Dear respondent,

I invite you to participate in a survey. The purpose of the study is to find out whether humorous advertisements have a positive effect on consumers' purchasing decisions and whether they help to remember the brand.

Your answers are very important as they will help to better understand how humor in advertising affects consumer attitudes and behavior. Survey data will be collected anonymously and used only for scientific purposes in an aggregated form. Please choose the answer option that suits you best.

By participating in the survey, you voluntarily agree to the use of the provided data for research analysis.

The survey will take about 5 minutes to complete.

Thank you in advance for your time and responses!

ውጤቶች ለባለቤት ብቻ ናቸው

Your gender:

Your age:

Your place of residence:

Your occupation:

How often do you watch advertisements (online, on TV, in outdoor advertising, etc.)?

How often do you notice humorous advertisements?

Do you enjoy humorous advertisements?

What emotions do humorous advertisements usually evoke?

Do you think humorous advertisements are more effective than serious tone advertisements?

Humorous advertisements encourage my desire to try the advertised product (rate from 1 to 5, where 1 - strongly disagree, 5 - strongly agree):

Advertisements with humor create greater interest in the product (rate from 1 to 5):

Funny advertisements help create a positive attitude toward the brand (rate from 1 to 5):

Humorous advertisements help me remember the brand better (rate from 1 to 5):

Humorous advertisements increase the likelihood that I will purchase the product in the future (rate from 1 to 5):

Humorous advertisements have a positive effect on my attitude toward the company (rate from 1 to 5):

What humorous elements do you remember the most in advertisements? (you can select multiple options)

Do you think humorous advertisements help to better recognize the brand?

Do you think humor in advertising affects your attitude toward the advertised product?

Do you agree that humorous advertising increases your desire to buy the product?

Are humorous advertisements more memorable than other types of advertisements?

What do you think a good humorous advertisement should have to be effective?