Brand Identity of Kedainiai City

Dear Respondent!

Have you ever wondered how a local brand can influence your choices when deciding where to visit?

Kėdainiai is a city with the potential to stand out in the eyes of both local and international visitors. I invite you to participate in my research focused on shaping the brand identity of Kėdainiai. Your opinion is incredibly important!

By filling out this questionnaire, you contribute to an essential discussion about the city's identity and recognition.

This research is conducted by Lina Astrauskaitė, a third-year marketing student at Vytautas Magnus University. If you have any questions or comments, feel free to reach out to me via email: [email protected].

Thank you for your sincere responses and the time you've dedicated!

Your gender:

How old are you?

Your education:

How familiar are you with the city of Kėdainiai?

Is it easy to pronounce town name Kėdainiai?

Should Kėdainiai brandmark consist only pictures without town name ?

What factors influence your decision when choosing a place to visit? (Select all that apply)

Have you ever visited Kėdainiai?

What images or emotions come to mind when you think about Kėdainiai?

  1. kėdainiai siges at være den ældste by i litauen, med en rig historie, der er blevet bevaret gennem årene. det er hjemsted for forskellige turistattraktioner, hvilket gør det til et vigtigt sted at lære om litauisk historie og kultur.
  2. kėdainiai bringer mig en unik byhul figur og en hyggelig gammel by.

What do you hope to find when visiting a new city?

  1. i litauen ville det være fantastisk at have steder, hvor man kan se og opleve kultur, historie og folkekunst.
  2. ønsker at finde nogle lokale aktiviteter, som ikke er tilgængelige i min hjemby. og et hyggeligt sted at overnatte.

How do you usually find out about new places to visit? (Select all that apply)

On a scale from 1 to 10, how important is a city’s brand identity in your choice of destination?

  1. 10
  2. 8

What aspects of a city’s brand do you consider most important? (Select all that apply)

How likely are you to recommend Kėdainiai to others based on its brand identity?

What do you think makes Kėdainiai unique compared to other cities?

  1. det, der gør det særligt, er den fremragende service, som personalet i informationscentret leverer.
  2. kėdainiai har den perfekte størrelse til en dagstur fra en større by, hvis kandidaten har en bil. og den lille by giver en komfortabel mellemlang ophold for et fjernarbejde.

What improvements would you suggest for enhancing Kėdainiai's appeal to tourists?

  1. øge antallet af overnatningsmuligheder i centrum og forbedre deres kvalitet. reducere afstanden mellem busstoppestedet og den gamle by. tilføje flere spisemuligheder i den gamle by.
  2. forbedringerne er steder til overnatning for turister og til steder for dag- og nataktiviteter.

Are you aware of any specific brands or businesses that represent Kėdainiai?

  1. jeg ved ikke godt.
  2. nej

What role do you think local events play in shaping a city’s brand identity?

  1. jeg synes, det er en fantastisk aktivitet. især ideen om at holde et marked i centrum af den gamle bydel er fremragende. jeg mener, at markedet, der afholdes i straupe, letland, er vidunderligt. det behøver ikke at være en særlig eller dyr begivenhed.
  2. rollet af begivenheden er at fange og fastholde opmærksomheden fra turister for en unik og gentagende figur.

How often do you engage with a city's brand on social media?

What social media platforms do you use to learn about cities? (Select all that apply)

How would you rate Kėdainiai's current promotional efforts online?

  1. 5
  2. 5

What types of attractions do you believe are most effective in promoting a city's brand? (Select all that apply)

Would you consider attending a festival or event in Kėdainiai if it was heavily promoted?

If Kėdainiai were to strengthen its brand, which areas do you think should be prioritized? (Select all that apply)

Any additional comments or suggestions related to Kėdainiai’s brand identity?

  1. som udlænding kan jeg også forstå, at det er en virkelig vidunderlig by. jeg mener, at ture, der besøger historiske steder og vartegn, er en effektiv måde at sprede byens brandidentitet på. dette skyldes, at når folk lærer om, hvilken slags sted det er, er de tilbøjelige til at dele det på sociale medier, hvilket yderligere spreder bevidstheden.
  2. for at identificere kėdainiai-mærket er der mulighed for at samarbejde med andre byarrangementer eller oprette et promotionskontor i større byer for at reklamere for flytning eller lejlighedsvis besøg.
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