調查企業形象對香港保險業的影響力 (以香港保險公司為例) Research on the influence of corporate image in Hong Kong insurance industry (The Case of Hong Kong insurance companies)
本人為香港城市大學專業進修學院工商行政及管理學系學士學生。現正為畢業論文進行一項有關企業形象對香港保險業的影響力的調查。本問卷將以多項選擇題形式作答,需時大概五至十分鐘。此問卷為匿名形式,不涉及對個人的具體評價,請依實作答,數據僅供學術用途,謝謝。
I am a student from BA (Hons) Business Administration and Management degree program of scope, City University of Hong Kong. I would like to invite you to participate in a research study which aims at collecting data for as part of the dissertation about influence of corporate image in Hong Kong insurance industry. This surveyis in multiple choices format and takes approximate 5-10 minutes to complete. Your individual privacy and confidential of the information you provide will be maintained in all published and written data analysis result in the study. The study is strictly anonymous.Please kindly complete this survey based on your own experience and opinion. Thank you.