Usertosinakinmurele
Results104
Private
Report

Impact of Advertisement on intention to switch

This survey explores your feelings and responses towards negative consumer reviews in online communities on controversial issues and It provides choices of situation for online participant as yourself would be in and based on the selected situation, leads to the assessment of your affective response towards the negative review online and how it influences your switching intentions.

This questionnaire will  take about 5 minutes or less minutes to fill, Your identity are completely safe and will not be disclosed so fill free to express yourself in the response below.

This questionnaire is divided into different two sections( A&B), and two parts (1&2).

Section A&B allows you to describe your demographics and gives a basic reflection of your personality.

while part 1&2 measure or asses your approach, avoidance and switching intentions based on various aspects of negative consumer reviews.

The poll results are private
There are four consumer situations provided below. You are to choose one of the situations below which best describes you. Each situation is presented as a stimuli and has two (2) sets of questions. The first set of questions (Part One) is to assess your activeness with social media engagement (Part Two) is to assess your affective response to a negative electronic word-of-mouth (eWOM) given the consumer situation provided and to assess your approach, avoidance and switching intentions in the given consumer situation.Required to answer
I am someone who likes actively participating in online discussions
Putting yourself in the situation you have selected above, for each pair of sentiment words below, choose the sentiment level to the number which best describes your feelings. Imagine that you are reading the negative consumer review online or EWOM on H&M dated Jan 8th 2018 dated 9th on teen VOGUE (http://url.sg/ehlKb) where Clothing retailer H&M has found itself in the midst of a racial controversy after it allowed a black child to model its "coolest monkey in the jungle" hoodie on the U.K. website
Please indicate the degree to which you agree or disagree with the following statements (statements below is to measure how active you are in social media engagements) ranking from strongly disagree”(1) to (5) “strongly agree”
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I am very very active on social media
I pay attention to social media AD's
I Comment, Like or Tag when i find an interesting or controversial
I connect with my friends alot on social media
i have a lot of fun on social media
The questions below are to assess your approach and avoidance based on various aspects of negative consumer reviews such as racial controversies in online communities such as http://url.sg/ehlKb etc. For each question below, please select the option which best describes you. answers ranking from (1) strongly disagree to (5) strongly agree
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Once you start browsing in the online community, how much would you accept negative consumer post or reviews about race and/or gender inequality?
How much would you avoid reading the negative consumer post or reviews about race and/or gender inequalities in online community discussions?
When you read a negative consumer post or reviews about race and/or gender inequality in the online community, would you comment and/or discuss it with the other members of the online community?
When you read a negative consumer post or reviews about race and/or gender inequality in the online community, would you avoid commenting and discussing with the other members of the online community?
When you do encounter negative consumer posts or reviews about race and/or gender inequality in the online community, would you repeatedly browse and read the posts or reviews?
if you see an advertisement promoting race and/or gender inequality, In which degree do the below statements describes your intentions ranging from (1) strongly disagree to (5)strongly agree
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I have the intension of switching my preferred brand when I read negative consumer posts or reviews related to race and/or gender inequality in the online community
I intend to switch brand
I shall need products of another brand
I would not continue to have product from that brand.
I regret having subscribed to my preferred brand media page when I read negative consumer reviews related to my preferred brand and/or its products and services in the online community
What is your Gender?
Section A Demographic
What is your age bracket
How do you rate your level of education?
What is your location
what is your monthly Income level range in euros