Incredible India 2.0

This questionnaire is designed for an academic reserach which seeks to understand the potential outcome of the incredible India marketing campaign and its contribution to the overall new National Tourism Strategy to attract more foreign tourist in India from UK and around the globe. India still has a vast untapped opportunity to develop its tourism destinations and add more to its tourisms revenue to support its GDP. Despite of being the employment generating tool and earning foreign exchange revenue , tourism sector in India is still facing the challenges from Security, Infrastructure and a better marketing campaign to promote the country globally and opportunity to increase the number of tourism.

The poll results are private

Gender

Age

Country of origin

4. How often do you travel to India in a year?

Purpose of Visit

Name your favourite destination(s) in India

How did you book your accommodation and flight tickets to India?

8. How do you search for your destination information in India?

Are you aware that almost all the states in India have their tourism website? ✪

Are you aware about " Incredible India" campaign ? if yes where did you hear about it ?

If you are aware of Incredible India marketing campaign. Do you really think if the advert from campaign attracts you to travel destinations in India?

Are aware of any other marketing campaign for destinations? e.g Visit Britain or Malaysia truly Asia, etc

Do you think if the government is doing enough on promoting India abroad?

According to you which is the best practice of advertising the tourist destinations ?

. Below are listed some elements that you might consider when you chose a tourist destination. We ask you to evaluate them twice. First, please indicate HOW IMPORTANT is each of these elements to you when you chose any tourist destination (in general) (rate them on a scale »1« - completely unimportant to »5« - very important).

1
2
3
4
5
Safety
Security
Communication
Friendliness with Local people
Transportation
Infrastructure
Hygiene and Cleanliness
Airport Services
Visa and Immigration
Tourist guide services
Hotel and accomodation
ATM/ Bank/ Cash Machines Facilities
Government tourist websites

What are your opinion and suggestions to improve the campaign to promote and attract more tourists from UK and other parts of the world?