Influence of corporate social responsibility on consumers' loyalty and valuation of services of telecommunication companies

Hello, 

 

I am Vilnius University student of Marketing and Global Business department. I am currently writing my final bachelor thesis about corporate social responsibility and its influence on consumer' loyalty and their valuation of telecommunication services. All the data collected will be used in generalized form writing the analysis of bachelor thesis. Therefore anonymity of respondents is assured. 

 

Thank you for your help!

The poll results are private

In the scale from 1 to 5 agree or disagree with the following sentences for "I believe my operating telecommunication company":

1
2
3
4
5
Tries to obtain maximum profit from its activity
Tries to obtain maximum long-term success
Always tries to improve its economic performance
Always respects the norms defined in the law when carrying out its activities
Is concerned to fulfill its obligations in relation with shareholders, suppliers, distributors and other agents with whom it deals
Behaves ethically/honestly with its customers
Respecting ethical principles in its relationships has priority over achieving superior economic performance
Is concerned to respect and protect natural environment
Actively sponsors and finances social events (music, sports, etc)
Directs part of its budget to donations and social works favouring the disadvantages
Is concerned to improve general well-being of society

In the scale from 1 to 5 agree or disagree with the following sentences regarding overall valuation of the services  ✪

(1 - strongly disagree, 2 - disagree, 3 - neither agree, nor disagree, 4 - agree, 5 - strongly agree)
1
2
3
4
5
Good coverage of area
Good sound quality
Good variety of additional services
Good commercial advice to customers
Rapid resolution of problems
Friendly treatment of staff
Compared with other telecommunication operators offers good price level
Prices in accordance with level of services provided

In the scale from 1 to 5 agree or disagree with the following sentences regarding loyalty ✪

(1 - strongly disagree, 2 - disagree, 3 - neither agree, nor disagree, 4 - agree, 5 - strongly agree)
1
2
3
4
5
I shall continue with my operating telecommunication brand in the next few years
If i had to contract the service again, I would choose my operating telecommunication brand
I consider myself to be loyal to my operating brand
To be, my operating telecommunication brand is clearly the best brand on the market
I would recommend my brand if somebody asked my advice
I would continue with my operating brand even if its rates increased slightly
I would change my operating brand if another operator offered better rates

Your gender ✪

Your age

Your disposable monthly income

Your education