mobile phones' consumers diferenses

a research about cross- cultural differences (among Estonian, Latvian and Lithuanian mobile phones’ consumers) in information search and decision-making process, also in perception of two popular brands (NOKIA and Samsung). please at the end of questionnaire push "GERAI" :) If you would like to see the results, plese push "APKLAUSOS REZULTATAI". My contacts: [email protected], phone +37068660847. Julia.

Do you have your own mobile phone?

What brand is it?

If other, please, write its brand name

    …More…

    Did you ever have NOKIA phone?

    Did you like it?

    Did you ever have Samsung phone?

    Did you like it?

    How often do you buy a new mobile phone?

    What kind of information source do you use before making a purchase? • Friends or family

    • Exhibitions

    • Consumer magazines

    • Direct mail advertisements

    • Salespeople

    • Articles in the press

    • Advertisement in the press

    • TV (except advertisements)

    • Advertisements on TV

    • Radio commercials

    • Outdoor advertisements

    • Internet

    How long does it usually take for you to make a choice? after you understand - you need a new one

      …More…

      At the moment you buy a new mobile phone you usually have______ information for making your choice.

      Buying a new mobile phone for you is important: a.Main functions (making calls, writing MMS, SMS..)

      b. Specific functions (camera, MP3 player, Dictaphone, etc.)

      c. External appearance

      d. Emotional satisfaction

      Please evaluate each attribute of the mobile phones in terms of how important it is for you. 1.Color

      2. Appearance

      3. Form

      4. Name (image, logo)

      5. Expertise do not required

      6. Easy of use

      7. Servicing & warranty available

      8. Price of product

      9. Memory space

      10. Battery’s capacity

      11. Health & Safety

      12. Originality (image, style, design)

      13. Convenience (comfort, size)

      14. Mobile internet, GPRS

      15. Bluetooth

      16. Camera

      17. MP3 player (+Dictaphone)

      18. Mass customization (Everybody has it)

      19. Additional equipment (Hands-free, travel charger, etc.)

      Please pick up three definitions for NOKIA from the list below. (cntrl+)

      Samsung (cntrl+)

      Main functions of these two brands’ mobile phones are

      How well NOKIA presents features in its phones? general opinion on all Nokia's phones. 1 appearance

      NOKIA 2. Brand name (image, logo)

      NOKIA 3. Expertise do not required

      NOKIA 4. Easy of use

      NOKIA 5. Servicing & warranty

      NOKIA 6. Price of product

      NOKIA 7. Battery’s capacity

      NOKIA 8. Health & Safety

      NOKIA 9. Originality (image, style, design)

      NOKIA 10. Convenience (comfort, size)

      NOKIA 11. Camera’s quality

      NOKIA 12. Additional equipment (Hands-free, travel charger, etc.)

      How well Samsung presents these features in its mobile phones? 1. Appearance

      Samsung 2. Brand name (image, logo)

      3. Expertise do not required

      Samsung 4. Easy of use

      Samsung 5. Servicing & warranty

      Samsung 6. Price of product

      Samsung 7. Battery’s capacity

      Samsung 8. Health & Safety

      Samsung 9. Originality (image, style, design)

      Samsung 10. Convenience (comfort, size)

      Samsung 11. Camera’s quality

      Samsung 12. Additional equipment (Hands-free, travel charger, etc.)

      How old are you?

        …More…

        What is your nationality?

          …More…

          Your gender:

          Are you a student?

          Where and what do you study?

            …More…

            Please indicate your year at university (1,2,3,4,etc):

              …More…
              Create your own pollAnswer to this poll