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The impact of integrated marketing communications(IMC)on customer behavior in the event industry regarding event sellers

Dear respondent,

You have been invited to participate in a survey in order to help collect data on the impact of integrated marketing communications on customer behavior in the event industry regarding event sellers.Your response will remain confidential and will be in use by presenting general results in International Business final thesis that will be defended at SMK University of Applied Social Sciences in Vilnius, Lithuania.

By participating in this exercise you will be contributing regarding this research.
Thanks in advance for the answers!
 

 

The poll results are private
1.What types of events your company offers mostly?
2. How often your company organizes events in average?
3.Evaluate following communication channels (10-very often, 1- not in use) are you using most in order to attract attention of the prospects?
10987654321
Email marketing
Tele marketing
Social media marketing
Broadcast-ed advertisement (TV, radio, digital screens and billboards)
Traditional advertisement in print media (digest, newspapers)
Content marketing online (webinars, stories online)
Customer reviews
Co operations with bloggers
Company's website
Community forum
4. Evaluate the effectiveness of following integrated marketing communications channel and tools (10-very effective; 1- not in use) to sell an event?
10987654321
Traditional advertisement in print media (digest, newspapers)
Broadcast-ed advertisement (TV, radio, digital screens and billboards)
Public relations
Sales promotion
Social media marketing
Direct marketing
Special events(trade shows,product launch)
Mobile marketing
Personal selling
5.Evaluate following communication channels (10-very often, 1- not in use) do you use most in order to ensure loyalty of the customers and support their repurchase?
10987654321
Email marketing
Telemarketing
Social media marketing
Broadcast-ed advertisement (TV, radio, digital screens and billboards)
Traditional advertisement in print media (digest, newspapers)
Content marketing online (webinars, stories online)
Cooperation with bloggers
Company's website
Community forum
6. Evaluate the level of intensity (10 - very intensive; 1 - not in use) of integrated marketing communication channels and tools your Company is using on various stages of customer journey?
10987654321
Awareness
Interest
Consideration
Evaluation
Purchase
Post purchase support
Customer loyalty
7. How do you evaluate a general effectiveness of your marketing communications channels for the business?
8. How do you ensure loyalty of the customers?
9.How the corona virus pandemic has changed your attitude regarding selling events services in the future?
10.What kind of steps will you take to attract the customer to sell your event after the corona virus pandemic?