Brand Identity of Kedainiai City

Dear Respondent!

Have you ever wondered how a local brand can influence your choices when deciding where to visit?

Kėdainiai is a city with the potential to stand out in the eyes of both local and international visitors. I invite you to participate in my research focused on shaping the brand identity of Kėdainiai. Your opinion is incredibly important!

By filling out this questionnaire, you contribute to an essential discussion about the city's identity and recognition.

This research is conducted by Lina Astrauskaitė, a third-year marketing student at Vytautas Magnus University. If you have any questions or comments, feel free to reach out to me via email: [email protected].

Thank you for your sincere responses and the time you've dedicated!

Your gender:

How old are you?

Your education:

How familiar are you with the city of Kėdainiai?

Is it easy to pronounce town name Kėdainiai?

Should Kėdainiai brandmark consist only pictures without town name ?

What factors influence your decision when choosing a place to visit? (Select all that apply)

Have you ever visited Kėdainiai?

What images or emotions come to mind when you think about Kėdainiai?

  1. an ce kėdainiai shine tsohuwar birni a lithuania, tare da tarihin da aka adana tsawon shekaru. yana dauke da wurare masu jan hankali ga masu yawon bude ido, wanda ya sa ya zama wuri mai mahimmanci don koyon tarihin da al'adun lithuania.
  2. kėdainiai na kawo mini kyakkyawan birni mai ban mamaki da tsohon gari mai dumi.

What do you hope to find when visiting a new city?

  1. a lithuania, zai yi kyau a sami wurare inda za a iya ganin da kuma jin al'adu, tarihi, da sana'o'in gargajiya.
  2. ina son samun wasu ayyuka na gida da ba su samu a garin da nake ba. kuma wuri mai dumi don zama dare.

How do you usually find out about new places to visit? (Select all that apply)

On a scale from 1 to 10, how important is a city’s brand identity in your choice of destination?

  1. 10
  2. 8

What aspects of a city’s brand do you consider most important? (Select all that apply)

How likely are you to recommend Kėdainiai to others based on its brand identity?

What do you think makes Kėdainiai unique compared to other cities?

  1. abin da ke sa shi zama na musamman shine kyakkyawan sabis da ma'aikatan cibiyar bayani ke bayarwa.
  2. kėdainiai yana da girman da ya dace don tafiya ta yini daga babban birni idan dan takara yana da mota. kuma karamin gari yana kawo jin dadin zama na tsawon lokaci don aikin nesa.

What improvements would you suggest for enhancing Kėdainiai's appeal to tourists?

  1. kara yawan wuraren zama a tsakiyar birni da inganta ingancinsu. rage nisan tsakanin tashar bas da tsohon birni. kara zaɓuɓɓukan cin abinci a tsohon birni.
  2. ingantaccen wurare ne na masauki ga masu yawon bude ido da wurare don ayyukan rana da dare.

Are you aware of any specific brands or businesses that represent Kėdainiai?

  1. ban san kyau ba.
  2. ba.

What role do you think local events play in shaping a city’s brand identity?

  1. ina tsammanin wannan kyakkyawar aiki ne. musamman, ra'ayin gudanar da kasuwa a tsakiyar tsohon birni yana da kyau. ina ganin kasuwar da aka gudanar a straupe, latvia, tana da ban mamaki. ba lallai ne ya zama wani abu na musamman ko mai tsada ba.
  2. makarantar taron ita ce ta jawo hankalin masu yawon bude ido ga mutum mai ban sha'awa da kuma wanda aka maimaita.

How often do you engage with a city's brand on social media?

What social media platforms do you use to learn about cities? (Select all that apply)

How would you rate Kėdainiai's current promotional efforts online?

  1. 5
  2. 5

What types of attractions do you believe are most effective in promoting a city's brand? (Select all that apply)

Would you consider attending a festival or event in Kėdainiai if it was heavily promoted?

If Kėdainiai were to strengthen its brand, which areas do you think should be prioritized? (Select all that apply)

Any additional comments or suggestions related to Kėdainiai’s brand identity?

  1. a matsayin bako, ina iya fahimtar cewa gari ne mai ban mamaki. ina ganin yawon shakatawa da ke ziyartar wuraren tarihi da abubuwan tarihi hanya ce mai tasiri don yada alamar garin. wannan saboda idan mutane sun koyi irin wurin da shi ne, suna iya raba shi a shafukan sada zumunta, suna kara yada sanin.
  2. don tantance alamar kėdainiai, akwai yiwuwar haɗin gwiwa da wasu abubuwan da ke faruwa a birane ko kuma a kafa ofishin tallatawa a babban birni don tallata motsi ko ziyara na lokaci-lokaci.
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