Dangantakar tsakanin hoton kai da sayen alamar alatu.

Halayen hoton kai da hoton alama suna daga cikin muhimman abubuwa a matakin sayen kayayyaki, musamman idan kayan suna daga cikin alamar alatu. Manufar wannan tambayoyin ita ce don gano dangantakar tsakanin hoton kai na mai saye da hoton alamar da yadda masu saye ke kimanta da zabar alamar da suka zaɓa. A cikin wannan tambayoyin, za ku zaɓi ɗaya daga cikin alamomi guda biyar da aka rubuta a tambaya ta 1 kuma ku amsa bisa ga wannan alama a tambayoyi 2 zuwa 7.

Ni dalibi ne a shekarar karshe na Jami'ar Vilnius, Sashen Tattalin Arziki da Gudanar da Kasuwanci, tare da ƙwarewa a fannin Talla da Kasuwancin Duniya.

Tambayoyin za su ɗauki kusan mintuna 10. Amsoshin ku suna da cikakken sirri.

Sakamakon fom yana samuwa ne kawai ga mai ƙirƙirar fom

Don Allah zaɓi ɗaya daga cikin waɗannan alamomi guda 5 sannan ku yi amfani da wannan alama don cika tambayoyi 3 zuwa 7. ✪

Ni...

Alamar X (wannan wanda ka zaɓa a sama shine)...

Da fatan za a nuna matakin da kuke yarda ko rashin yarda da bayanan da ke gaba dangane da samfurin da kuka zaɓa a tambaya ta 1 (wanda aka kira Brand X) (1 = “rashin yarda sosai” da 7 = “yarda sosai”):

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Sanya/jawo/ci brand X yana daidai da yadda nake ganin kaina
Sanya/jawo/ci brand X yana nuna wanda nake
Zan iya tantance kaina da brand X gaba ɗaya.
Idan zan kasance wani brand, zan kasance brand X.
Hoton brand X yana da alaka da hoton kaina a fannoni da yawa.
Ta hanyar brand X, zan iya bayyana abin da nake ganin yana da muhimmanci a rayuwa.

Da fatan za a nuna matakin da kuke yarda ko rashin yarda da wadannan bayanan (1 = “sosai ba na yarda ba” da 7 = “sosai na yarda”) :

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Alamar X ita ce alamar da na fi so fiye da kowace alama ta wannan samfurin.
Zan yi amfani da alamar X fiye da yadda zan yi amfani da kowace alama ta wannan samfurin.
Lokacin da nake kwatanta kayayyaki masu kama, zan fi son sayen alamar X fiye da kowace alama.
Ina daraja alamar X fiye da sauran alamomin wannan samfurin.
Ina tunanin Alamar X alama ce ta alfarma idan aka kwatanta da sauran alamomi.
Gaba ɗaya, ina gamsuwa da alamar X.

Da fatan za a nuna matakin da kuke yarda ko rashin yarda da wadannan bayanan (1 = “sosai ba na yarda ba” da 7 = “sosai na yarda”):

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Alamar X tana taimaka mini jin cewa ina cikin wani babban rukuni.
Ina amfani da alamar X don jin cewa ina cikin wani babban rukuni.
Abokaina suna amfani da alamar X.
Ina amfani da alamar X don zama kamar abokaina.
Ina samun ra'ayi mai kyau daga mutane yayin da nake amfani da alamar X.
Ina jin haɗin kai da abokaina yayin da nake amfani da alamar X.

Da fatan za a nuna matakin da kuke yarda ko rashin yarda da wadannan bayanan (1 = “sosai rashin yarda” da 7 = “sosai yarda”):

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Samfurin Brand X an yi shi da hannu (an kera shi).
Samfurin Brand X yana da inganci mafi kyau.
Samfurin Brand X yana da fifiko.
Lokacin da na sayi samfuran Brand X, zan tabbatar da cewa ina samun darajar kuɗina.
Samfurin Brand X yana da na musamman.
Samfurin Brand X yana jan hankali

Yaya kake da masaniya game da alamar da ka zaɓa?

Jima'i

Don Allah, nuna rukuni na shekarunku

Don Allah, nuna matakin kudin shiga na wata-wata (EUR)

Don Allah, nuna matakin iliminka