UAB "Lidl Lietuva" fanadihadiana quantitative momba ny fanatsarana ny varotra. (UAB "Lidl Lietuva marketing improvement)

Ry valin-kafatra,

izaho dia mpianatra amin'ny taona farany ao amin'ny programa International Business ao amin'ny Oniversiten'i Vilnius. Amin'izao fotoana izao, manoratra ny fahefana farany aho ka manao tesika mba hahitana ny hevitry ny mpanjifa momba ny torolàlana ara-barotra ny UAB "Lidl Lietuva" sy ny fanatsarana mety ho azony. Ny angon-drakitra voaangona amin'ny alalan'ny fanadihadiana dia apetraka sy ampiasaina fotsiny ho an'ny tanjona siantifika. Misaotra anao noho ny fotoananao :)

Dear respondent,

I am a final year student of the International Business program at Vilnius University of Applied Sciences. At the moment, I am writing my final thesis as if I am doing research in order to find out the opinion of customers about marketing guidelines of UAB "Lidl Lietuva" and possible improvements. The data collected by the questionnaire survey are aggregated and used only for scientific purposes. Thank you for your time :)

Vokatra azo antoka ho an'ny mpanorina ihany

Mandra-pahovianao matetika no mividy ao amin'ny "Lidl" ?/ How often do you shop at Lidl? ✪

Mahita ny dokam-barotra "Lidl" ve ianao (TV, aterineto, radio, dokambarotra ivelany, tambajotra sosialy)?/ Do you see Lidl advertisements (TV, internet, radio, outdoor advertising, social networks)? ✪

Mihevitra ve ianao fa ampy ny fampiasana ny fitaovam-pivarotana amin'ny UAB "Lidl Lietuva"? / Do you think that the use of marketing tools by UAB "Lidl Lietuva" is sufficient? ✪

Inona no fahombiazan'ny fitaovam-pivarotana UAB "Lidl"? / How effective and noticeable are the marketing tools of UAB "Lidl Lietuva"? ✪

Mahomby be / very effectiveMahomby / effectiveMety, tsy fantatro / neutral, I don't knowTsy mahomby / ineffectiveTsy mahomby mihitsy / ineffective at all
Dokam-barotra ivelany (billboards, fanambaràna) / outdoor advertising (billboards, banners)
Dokam-barotra amin'ny TV / TV commercials
Dokam-barotra amin'ny radio / radio commercials
Dokam-barotra an-tserasera (tambajotra sosialy, dokambarotra Google, sns) / Online advertising (social networks, Google ads, etc.)
Mpanjaka / influencers
Gazety sy birao / newspapers
"Lidl Plus" app / "Lidl Plus" app

Inona no fitaovam-pivarotana tsy ampy ho an'ny UAB "Lidl Lietuva"? / What marketing tools do you think are not enough for UAB "Lidl Lietuva"? ✪

( farany ankavanana - tena tsy ampy, farany ankavia - ampy tanteraka / the right side - completely insufficient, the left side - completely sufficient)

Mampiasa ny "Lidl Plus" app ve ianao? / Do you use a "Lidl Plus" app? ✪

Inona no fiantraikan'ny fitaovam-pivarotana 'Lidl Lietuva' amin'ny fanapahan-kevitrao momba ny fividianana? / How do UAB "Lidl Lietuva" marketing tools influence your shopping decisions? ✪

Inona no anton-javatra mankeny amin'ny UAB "Lidl Lietuva"?  ✪

Yaa'a jira ta'e. / What factors encourage people to choose UAB "Lidl Lietuva"?
Fiantraikany lehibeFiantraikany antononyFiantraikany kelyTsy misy fiantraikany
Vidin-javatra ambany
Sokajy entana
Fahafaha-mahaka ny fivarotana
Herinandro 'sokajy entana'
Fihenam-bidy
Hafa

Inona no fitaovam-pivarotana ilainao amin'ny UAB "Lidl Lietuva"? / What marketing tools are you missing at UAB "Lidl Lietuva"? ✪

( farany ankavanana - tena tsy ampy, farany ankavia - ampy tanteraka / the right side - is very lacking , the left side - completely sufficient )

Inona no eritreretinao amin'ny fomban'ny "Lidl Lietuva" (fahadihadiana, azon'ny olona, rafitra ao amin'ny rakitra, sns)? / What impression does the environment of "Lidl Lietuva" stores leave on you (visibility of products, accessibility, arrangement on shelves, etc.)? ✪

Ahoana no ahafahanao manatsara ny fanapahan-kevitry ny "Lidl Lietuva"? / What do you think “Lidl Lietuva” could do to improve its marketing decisions?

Ny taonanao / your age: ✪

Ny sata sosialy / your social status: ✪