Study on the brand awareness and purchasing behavior of private labels of UAB "LIDL Lietuva"

I am a student of Vilnius College. I am conducting a study aiming to investigate the brand awareness of UAB “LIDL Lietuva” private labels (such as “Pilos”, “Parkside”, “Lupilu”, etc.) and their impact on customer loyalty. Your opinion is very important to me in understanding how brand recognition and modern technologies (e.g., the “Lidl Plus” app) affect everyday purchasing habits.

The questionnaire is anonymous – your responses will only be used to obtain aggregated study results.

Filling out the questionnaire will take about 5–7 minutes. Thank you in advance for your time and assistance!

ရလဒ်များသည် အများပြည်သူအတွက် ရရှိနိုင်သည်

1. Which private labels of UAB “Lidl Lietuva” do you recognize? (Select all that apply)

2. Where do you most often learn about the latest news/promotions for UAB “Lidl Lietuva” private labels?

3. How often do you notice advertising or information about UAB “Lidl Lietuva” private labels? (1 – never, 5 – very often)

1
5

4. Would you be able to recognize a UAB “Lidl Lietuva” private label product (e.g., “Pilos”) among other manufacturers by the brand logo?

5. How often do you purchase UAB “Lidl Lietuva” private labels?

6. What primarily encourages you to repeatedly buy products from UAB “Lidl Lietuva” private labels? (Select all that apply)

7. Does the low cost of UAB “Lidl Lietuva” private labels influence your decision to choose these products instead of other well-known brands in Lithuania (e.g., “Džiugas”, “Rokiškis”, “Magija”, etc.)?

8. Please rate how important the following factors are to you when choosing UAB “Lidl Lietuva” private label products (e.g., “Pilos”, “Alesto”, “Parkside”): (1 – not important at all, 5 – very important)

1
5

9. Do you use the “Lidl Plus” app while shopping?

10. Please rate the following statements regarding the influence of the “Lidl Plus” app on your choice (1 – strongly disagree, 5 – strongly agree):

1
5

11. What qualities do you most associate with UAB “Lidl Lietuva” private labels? (Select up to 3 options)

12. How do you evaluate the price-quality ratio of UAB “Lidl Lietuva” private labels? (1 – very bad, 5 – very good)

1
5

13. How long have you been a customer of UAB “Lidl Lietuva”?

14. Gender

15. Age

16. Your highest level of education

17. What is your current occupation?

18. Place of residence (municipality)