Study on the brand awareness and purchasing behavior of private labels of UAB "LIDL Lietuva"
I am a student of Vilnius College. I am conducting a study aiming to investigate the brand awareness of UAB “LIDL Lietuva” private labels (such as “Pilos”, “Parkside”, “Lupilu”, etc.) and their impact on customer loyalty. Your opinion is very important to me in understanding how brand recognition and modern technologies (e.g., the “Lidl Plus” app) affect everyday purchasing habits.
The questionnaire is anonymous – your responses will only be used to obtain aggregated study results.
Filling out the questionnaire will take about 5–7 minutes. Thank you in advance for your time and assistance!
1. Which private labels of UAB “Lidl Lietuva” do you recognize? (Select all that apply)
Other
- lupilu
- လမ်းချည်း
- လူပီလူး
- အခမည်းလမ်း
- မရှိပါ။
- lupilu
- Freeway
- အပုခက် မင်္ဂလာပါ
- အခမဲ့လမ်းဦး
2. Where do you most often learn about the latest news/promotions for UAB “Lidl Lietuva” private labels?
3. How often do you notice advertising or information about UAB “Lidl Lietuva” private labels? (1 – never, 5 – very often)
4. Would you be able to recognize a UAB “Lidl Lietuva” private label product (e.g., “Pilos”) among other manufacturers by the brand logo?
5. How often do you purchase UAB “Lidl Lietuva” private labels?
6. What primarily encourages you to repeatedly buy products from UAB “Lidl Lietuva” private labels? (Select all that apply)
Other
- သို့ဖြစ်ရင် လစ်ဒဲလ်မှာရှိရင် ဝယ်ကြပါတယ်၊ အဲ့တာကတော့ ဒါတွေကို အမှန်တည်ငြိမ်ဈေးများနဲ့ပဲ ရှိပါတယ်။
- ငါသည် ဘာရောင်းဝယ်မလဲဆိုတာ မရှိပါဘူး။
- ဆိုင်ပတ်ဝန်းကျင်နှင့်ကျွမ်းကျင်မှု
- လီဒလ်မှာ ငှက်ပွင့်ဝယ်ပါ။
7. Does the low cost of UAB “Lidl Lietuva” private labels influence your decision to choose these products instead of other well-known brands in Lithuania (e.g., “Džiugas”, “Rokiškis”, “Magija”, etc.)?
8. Please rate how important the following factors are to you when choosing UAB “Lidl Lietuva” private label products (e.g., “Pilos”, “Alesto”, “Parkside”): (1 – not important at all, 5 – very important)
9. Do you use the “Lidl Plus” app while shopping?
10. Please rate the following statements regarding the influence of the “Lidl Plus” app on your choice (1 – strongly disagree, 5 – strongly agree):
11. What qualities do you most associate with UAB “Lidl Lietuva” private labels? (Select up to 3 options)
Other
- အရည်အသွေးမှာဆယ်လုံးကျန်ပါသည်။
12. How do you evaluate the price-quality ratio of UAB “Lidl Lietuva” private labels? (1 – very bad, 5 – very good)
13. How long have you been a customer of UAB “Lidl Lietuva”?
14. Gender
15. Age
16. Your highest level of education
17. What is your current occupation?
Other
- ငါ့တက္ကသိုလ်ကိုလေလို့နောက်တစ်ဆင့်ရှိပြီးပါပြီ။
- ကေါ်နပ်စ်
- ကျောင်းကိုလေ့လာပြီး အလုပ်လုပ်နေသည်။
- ကျောင်းလျှောက်နေပြီး အလုပ်လည်းလုပ်နေပါတယ်။
- လုပ် العمل الدراسي
- ကျွန်ုပ်သည် အလုပ်လုပ်၍ သင်ကြားနေပါသည်။
- အလုပ်လုပ်ခြင်းနှင့် သူတောင်းဆိုခြင်း
18. Place of residence (municipality)
- ဗီလနွပ်စ်
- ပနီဗီဇစ်
- ကောင်းဆွမ်း
- ပလန်ဂါ
- ရှေ့ဇာတရား
- ရှေ့ဝကြီ
- ဗီလနიუსမြို့
- ရှေ့မြို့
- မဇေကြိပ်သည်
- ဗီလနይပ်စ်