Factors Influencing Consumers' Choice to Shop at Vynoteka

Hello,

We are second-year students from the Faculty of Business Management at Vilnius College. We are conducting a project for our marketing module, where we analyze the brand “Vynoteka“.

The purpose of this survey is to find out how customers evaluate Vynoteka, what is most important to them when choosing this store, and what offers or experiences encourage them to shop there.

The survey is anonymous, and the collected data will be used only for learning purposes for preparing the project work. It will take approximately 3–5 minutes to answer.

Thank you for your time and answers!

ਜਵਾਬ ਤੱਕ ਇਕੱਠੇ ਕੀਤੇ ਜਾ ਰਹੇ ਹਨ
ਨਤੀਜੇ ਸਿਰਫ ਲੇਖਕ ਲਈ ਉਪਲਬਧ ਹਨ

Your gender: ✪

Your age: ✪

Your employment status: ✪

Your monthly income: ✪

Have you shopped at Vynoteka? ✪

How often do you shop at Vynoteka? ✪

How much do you agree with these statements? ✪

Strongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
I can easily find the products I need at Vynoteka.
Vynoteka employees provide clear and useful information about products.
The environment of Vynoteka is convenient and pleasant for shopping.
Vynoteka offers a good price-quality ratio.
The assortment at Vynoteka meets my needs.
Vynoteka’s advertising is noticeable to me.

Where do you usually buy alcoholic or non-alcoholic beverages? ✪

What factors most influence your choice to shop at Vynoteka? ✪

Rate how important these factors are when choosing a store to buy beverages. ✪

1 – not important at all
5 – very important

Evaluate Vynoteka based on the following characteristics. ✪

1 – most negative
5 – most positive

How likely are you to recommend Vynoteka to a friend or acquaintance? ✪

0 – would definitely not recommend
10 – would definitely recommend

Where do you most often notice Vynoteka's advertising? ✪

What offers from Vynoteka would you like to see more often? ✪