Flash Mobs: The Power of Mass Engagement

What makes a "bad", failed flash mob?

  1. Lack of attention from the people around, lack of organization - e.g. people who don't know the choreography
  2. Nej
  3. if it does not work
  4. too much random chaos
  5. Short and lame
  6. if inconsistent to the culture and life style
  7. When non-participants find it awkward, disturbing, weird, etc. Also when there are only 3 people in the "mob". When the flashmob has a message that is extremely controverse. When it offends or hurts others.
  8. If it is predictable, unsynchronized dancing or just simply bad
  9. One that scares/offends (There was a flash mob event with actors falling over from "heart attack" - I find that tasteless, even though the point was to inform)
  10. Obvious marketing attempts, overthought with the hope of it going viral.