Ikoranabuhanga ku kunyarutsa ibikorwa bya Coca-Cola HBC Lietuva

Urakoze gufata umwanya wawe wo gusubiza iki kibazo.

Ndi umunyeshuri mu mwaka wa kane mu ishuri ry'ubucuruzi n'ibikorwa mu Kolegiyo ya Utena, kandi intego y'iki kibazo ni ukugenzura uburyo Coca-Cola HBC Lietuva ikoresha ikoranabuhanga mu kumenyekanisha ibikorwa byayo. Ibitekerezo byawe bizadufasha gusobanukirwa neza uburyo bwo kumenyekanisha ibigo n'uburyo bw'ubucuruzi, bikanategura imishinga y'iterambere ryayo mu gihe kizaza.

Turagusaba gusubiza ibibazo byose. Iki kibazo kirabikwa mu buryo bw'ibanga, bityo amakuru yawe yihariye azasigara mu ibanga.

Murakoze ku bw'ibitekerezo byawe byuzuye n'ubufatanye!

Ibisubizo biraboneka ku mugaragaro

GaboGoreSinshaka kubivuga

I Kigali, Kaunas cyangwa KlaipedaŠiauliai, Panevėžys cyangwa AlytusMarijampolė, Mažeikiai, Jonava cyangwa ikindi mujyi w'ubunini bwo hagatiUmujyi muto cyangwa icyaro

Ihinduka gake

Ihinduka kenshi

Muri televiziyo cyangwa radiyoMu mbuga nkoranyambaga (Facebook, Instagram, TikTok, YouTube n'ibindi)Imbuga zo kumenyekanisha mu iduka (amashusho mu maduka, gahunda z'ibiryo mu mahoteli, ibitabo, imipaka)Reklama ya digital mu iduka (amashusho muri cinema, ku gitaramo, kuri televiziyo)Reklama ku mbuga z'ubucuruzi (Barbora, Wolt, Bolt food n'ibindi)Reklama y'inyuma (stende z'inyuma, ibibaho by'inyuma n'ibindi)

Share a Coke (amafunguro afite amazina)Open happiness (ntibari bonyine, n'amarangamutima)Taste the Feeling (kugira iryo banga cyo gusangira, hamwe na Avicii mu ndirimbo)Holidays Are Coming (inyuma ya Coca-Cola ikora ibiruhuko ivuye mu nkuge)Santa Claus (Coca-Cola yatambutse ishusho y'umusaza w'uburanga, ufite umuserebeko w' umutuku n'umutuku ukabije)

Ntiyoroheye

Yoroheye

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Very unmemorable

Very memorable

YegoOyaSinzi

YegoOya

UMUKORERWA	COCA-COLA
IBYAZAURURWE BIGO BITANDUKANYE (Pepsi, RC Cola)

IBYAZAURURWE BIGEZEHO BITANDUKANYE (7up, Mirinda)

Alus itarimo alkooli cyangwa sidra

Icyayi cy'ibinyomoro

Gira

Ibindi binyobwa bidashobora gucibwa

Imisemburo

Ibyakiriwe bigenewe ku binyobwa bitarimo yaliyotambuka, icyayi cy'ubushyuhe n'ibindi

BifiteNta gitumaNta kigenda

Ibiganiro bigezweho (imvugo ya virtuali, imikino igishuka n'ibindi)Ibiganiro by'ibikorwa ku mbuga nkoranyambaga (amatsinda, imikino)Urutonde ruto rw'ibihembo by'abarenga mu mikinoIbikoresho byinshi mu mafunguro (ku buntu ku bindi bicuruzwa)Amakuru menshi ku bikorwa by'ubutaka cyangwa ibindi bikorwa ya sosiyeteVidewo nyinshi, ahubwo y'amashushoGukuramo cyangwa ibikorwa na bamwe babarizwaVideo bikorwa mu bikorwa byo mu mugaraganto (QR imaranye imikino mugihe cy'itorezo, ikinamico cyangwa ibindi)

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Ibikoresho bishya

Amakosa n'imikino

Ibikorwa

Imishinga ikomeza mu buzima

Imishinga y'imibereho

Ikoranabuhanga ku kunyarutsa ibikorwa bya Coca-Cola HBC Lietuva

1. Uruhi rw'igitsina cyawe?

2. Amasoko yawe (Amafaranga mu mafaranga y'u Rwanda ku kwezi)?

3. Aho utuye?

4. Ufite imyaka ingahe?

5. Uraha kenshi uzabona Coca-Cola mu matangazo?

6. Aho usanga cyane Coca-Cola mu matangazo?

7. Iyi Coca-Cola ibikorwa byo kwamamaza ubuhanga bwawe ibikogerwamo byibukwa ni iyihe?

8. Utirekũ iremeza ku bikorwa bya Coca-Cola ku mbuga nkoranyambaga?

9. Niba Coca-Cola ikwereka ibikenerwa/ ibyihariye?

10. Wahuye na Coca-Cola ikora ibikorwa hamwe n'abantu b'inararibonye (influenceri)?

10.1 Iyi gereza ni iki ikwereka ku gikoresho?

11. Wagezeho gukoresha porogaramu ya Coca-Cola?

11.1 Ukoresha porogaramu ya Coca-Cola ahanini ku iki?

12. Mbese uzi Coca-Cola itanga amakuru ahantu heza izi nzego?

13. Wumva Coca-Cola cyangwa ibindi bigo bibonerana mu matangazo?

14. Ese ibikorwa byo ku mbuga nkoranyambaga bigira ingaruka ku guhitamo umugabo?

15. Nigute Coca-Cola yahindura ibikorwa byayo bavuga ngombwa ku mbuga nkoranyambaga?