Brand Identity of Kedainiai City

Dear Respondent!

Have you ever wondered how a local brand can influence your choices when deciding where to visit?

Kėdainiai is a city with the potential to stand out in the eyes of both local and international visitors. I invite you to participate in my research focused on shaping the brand identity of Kėdainiai. Your opinion is incredibly important!

By filling out this questionnaire, you contribute to an essential discussion about the city's identity and recognition.

This research is conducted by Lina Astrauskaitė, a third-year marketing student at Vytautas Magnus University. If you have any questions or comments, feel free to reach out to me via email: [email protected].

Thank you for your sincere responses and the time you've dedicated!

Your gender:

How old are you?

Your education:

How familiar are you with the city of Kėdainiai?

Is it easy to pronounce town name Kėdainiai?

Should Kėdainiai brandmark consist only pictures without town name ?

What factors influence your decision when choosing a place to visit? (Select all that apply)

Have you ever visited Kėdainiai?

What images or emotions come to mind when you think about Kėdainiai?

  1. kėdainiai naj bi bil najstarejše mesto v litvaniji, z bogato zgodovino, ki se je ohranila skozi leta. dom je različnim turističnim atrakcijam, kar ga dela pomembno mesto za spoznavanje litvanske zgodovine in kulture.
  2. kėdainiai mi prinaša edinstveno mestno luknjo in prijetno staro mestno jedro.

What do you hope to find when visiting a new city?

  1. v litvi bi bilo odlično imeti kraje, kjer lahko vidiš in doživiš kulturo, zgodovino in ljudske obrti.
  2. želim najti nekaj lokalnih aktivnosti, ki niso na voljo v mojem domačem mestu. in prijeten kraj za prenočevanje.

How do you usually find out about new places to visit? (Select all that apply)

On a scale from 1 to 10, how important is a city’s brand identity in your choice of destination?

  1. 10
  2. 8

What aspects of a city’s brand do you consider most important? (Select all that apply)

How likely are you to recommend Kėdainiai to others based on its brand identity?

What do you think makes Kėdainiai unique compared to other cities?

  1. kar to naredi posebno, je odlična storitev, ki jo nudi osebje v informacijskem centru.
  2. kėdainiai ima popolno velikost za enodnevni izlet iz večjega mesta, če ima kandidat avto. in majhno mesto prinaša udobno srednjeročno bivanje za delo na daljavo.

What improvements would you suggest for enhancing Kėdainiai's appeal to tourists?

  1. povečanje namestitev v središču mesta in izboljšanje njihove kakovosti. zmanjšanje razdalje med avtobusno postajo in starim mestom. dodajanje več možnosti za prehranjevanje v starem mestu.
  2. izboljšave so kraji za namestitev turistov ter kraji za dnevne in nočne aktivnosti.

Are you aware of any specific brands or businesses that represent Kėdainiai?

  1. ne vem dobro.
  2. ne

What role do you think local events play in shaping a city’s brand identity?

  1. mislim, da je to odlična dejavnost. še posebej je odlična ideja, da se na trgu v središču starega mesta priredi trg. verjamem, da je trg, ki poteka v straupeju v latviji, čudovit. ni nujno, da gre za posebno ali drago prireditev.
  2. vloga dogodka je pritegniti in ohraniti pozornost turistov na edinstveno in ponavljajočo se figuro.

How often do you engage with a city's brand on social media?

What social media platforms do you use to learn about cities? (Select all that apply)

How would you rate Kėdainiai's current promotional efforts online?

  1. 5
  2. 5

What types of attractions do you believe are most effective in promoting a city's brand? (Select all that apply)

Would you consider attending a festival or event in Kėdainiai if it was heavily promoted?

If Kėdainiai were to strengthen its brand, which areas do you think should be prioritized? (Select all that apply)

Any additional comments or suggestions related to Kėdainiai’s brand identity?

  1. kot tujec lahko tudi razumem, da je to res čudovito mesto. verjamem, da so ogledi zgodovinskih krajev in znamenitosti učinkovit način za širjenje identitete mesta. to je zato, ker ko ljudje spoznajo, kakšno mesto je, ga verjetno delijo na družbenih omrežjih, kar dodatno povečuje ozaveščenost.
  2. za prepoznavanje blagovne znamke kėdainiai obstaja možnost sodelovanja z drugimi mestnimi dogodki ali ustanovitve promocijskega urada v večjem mestu za oglaševanje selitve ali občasnih obiskov.
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