Kvantitativna raziskava izboljšav marketinga UAB "Lidl Lietuva".

Spoštovani anketiranec,

sem študentka 3. letnika programa Mednarodno poslovanje na Vilenski visoki šoli. Trenutno pišem zaključni delo in izvajam raziskavo z namenom ugotoviti mnenje strank o marketinških smernicah UAB "Lidl Lietuva" in možnih izboljšavah. Podatki zbrani s pomočjo anketne raziskave bodo povzeti in uporabljeni izključno za znanstvene namene.

Hvala za vaš čas :)

Dear respondent,

I am a final year student of International Business program at Vilnius University of Applied Sciences. At the moment, I am writing my final thesis as if I am doing research in order to find out the opinion of customers about a marketing guidelines of UAB "Lidl Lietuva" and possible improvements . The data collected by the questionnaire survey are aggregated and used only for scientific purposes. Thank you for your time :)

Rezultati so na voljo samo avtorju

Kako pogosto nakupujete v trgovini "Lidl"?/ How often do you shop at Lidl? ✪

Ali vidite reklame “Lidl” (TV, internet, radio, zunanje oglaševanje, družbena omrežja)?/ Do you see Lidl advertisements (TV, internet, radio, outdoor advertising, social networks)? ✪

Ali menite, da je uporaba marketinških orodij UAB "Lidl Lietuva" zadostna? / Do you think that the use of marketing tools by UAB "Lidl Lietuva" is sufficient? ✪

Koliko so učinkovita in opazna marketinška orodja UAB "Lidl"? / How effective and noticeable are the marketing tools of UAB "Lidl Lietuva"? ✪

Zelo učinkovito / very effectiveUčinkovito / effectiveNevtralno, ne vem / neutral, I don't knowNeučinkovito / ineffective Popolnoma neučinkovito / ineffective at all
Zunanje oglaševanje (plakati, panoji) / outdoor advertising (billboards, banners)
TV oglasi / TV commercials
Radijski oglasi / radio commercials
Spletno oglaševanje (družbena omrežja, Google oglasi itd.) / Online advertising (social networks, Google ads, etc.)
Mnenjski voditelji / influencers
Papirna promocijska gradiva, časopisi / newspapers
"Lidl Plus" aplikacija / "Lidl Plus" app

Katerih marketinških orodij, po vašem mnenju, UAB “Lidl Lietuva” ni dovolj? / What marketing tools do you think are not enough for UAB "Lidl Lietuva"? ✪

(desna stran - popolnoma nezadostna, leva stran - popolnoma zadostna / the right side - completely insufficient, the left side - completely sufficient)

Ali uporabljate aplikacijo "Lidl Plus"? / Do you use a "Lidl Plus" app? ✪

Kakšen vpliv imajo marketinška orodja “Lidl Lietuva” na vaše nakupne odločitve? / How do UAB "Lidl Lietuva" marketing tools influence your shopping decisions? ✪

Kateri dejavniki vas spodbujajo k izbiri UAB "Lidl Lietuva"? ✪

Yaa'a jira ta'e. / What factors encourage people to choose UAB "Lidl Lietuva"?
Velik vplivSrednji vplivNizek vplivBrez vpliva
Nizke cene
Asortiman izdelkov
Dostopnost trgovin
"Tematski tedni" s ponudbami
Popusti
Drugo

Katerih marketinških orodij vam primanjkuje pri UAB "Lidl Lietuva"? / What marketing tools are you missing at UAB "Lidl Lietuva"? ✪

(desna stran - zelo primanjkuje, leva stran - popolnoma dovolj / the right side - is very lacking , the left side - completely sufficient )

Kakšen vtis vam pušča okolje trgovin “Lidl Lietuva” (vidnost izdelkov, dostopnost, postavitev polic itd.)? / What impression does the environment of "Lidl Lietuva" stores leave on you (visibility of products, accessibility, arrangement on shelves, etc.)? ✪

Po vašem mnenju, kaj bi lahko storili “Lidl Lietuva”, da bi izboljšali svoje marketinške odločitve? / What do you think “Lidl Lietuva” could do to improve its marketing decisions?

Vaša starost / your age: ✪

Vaš socialni status / your social status: ✪