Raziskava o vplivu korporativne podobe v hongkonški zavarovalni industriji (Primer hongkonških zavarovalnic)

 

Jaz sem študent na City University of Hong Kong na Fakulteti za poslovno administracijo in upravljanje. Trenutno izvajamdiplomsko nalogo o vplivu korporativne podobe na hongkonško zavarovalno industrijo. Ta anketa bo izvedena v obliki večkratnih izbir in bo trajala približno pet do deset minut. Ta anketa je anonimna in ne vključuje konkretne ocene posameznikov, prosim, odgovarjajte iskreno, podatki so namenjeni le akademski rabi, hvala.

 

Sem študent programa BA (Hons) poslovne administracije in upravljanja na City University of Hong Kong. Vabim vas, da sodelujete v raziskavi, katere cilj je zbrati podatke za diplomsko nalogo o vplivu korporativne podobe v hongkonški zavarovalni industriji. Ta anketa je v formatu večkratnih izbir in traja približno 5-10 minut za dokončanje. Vaša osebna zasebnost in zaupnost informacij, ki jih posredujete, bosta ohranjeni v vseh objavljenih in pisanih analizah podatkov v študiji. Študija je strogo anonimna.Prosimo, da to anketo izpolnite na podlagi svojih izkušenj in mnenj. Hvala.

 

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Zavarovalnice ponujajo dovolj raznolikosti zavarovanj Insurance companies offered enough variety of insurance.

Zavarovalnice ponujajo dovolj raznolikosti investicijskih orodij Insurance company offered enough variety of investment tools.

Stranke prejemajo zadovoljive investicijske dobičke od zavarovalnic Clients receive satisfied investment profit form insurance company.

Stranke prejemajo zadovoljive obresti od varčevanja od zavarovalnic Clients receive satisfied saving interest form insurance company.

Zavarovalnice ponujajo privlačne izdelke in storitve The products and services that insurance company offered are attractive.

Zavarovalnice ponujajo kakovostne izdelke in storitve Insurance company offered quality products and services.

Zavarovalni agenti razumejo specifične potrebe strank Insurance agents understand clients’ specific needs.

Zavarovalni agenti imajo primeren čas in lokacijo za sestanke z strankami Insurance agents have meeting time and location convenient to clients.

Zavarovalni agenti imajo dovolj znanja za odgovarjanje na vprašanja strank Insurance agents have knowledge to answer clients’ questions.

Zavarovalni agenti vzbujajo zaupanje pri strankah Insurance agents instill confidence in clients.

Zavarovalni agenti so vedno vljudni do strank Insurance agents consistently courteous with clients.

Zavarovalni agenti so urejeni in lepo oblečeni Insurance agents are well dressed and neat in appearance.

Zavarovalnice imajo dober ugled Insurance companies have good reputation.

Zavarovalnice so dobro spoštovane Insurance companies are well respected.

Zavarovalnice so dobro premišljene Insurance companies are well thought of.

Zavarovalnice so ugledne Insurance companies are reputable.

Zavarovalnice imajo družbeni status Insurance companies have status.

Informacije v medijih o zavarovalnicah so na splošno pozitivne Information on media about insurance companies is generally good.

Mediji visoko ocenjujejo zavarovalnice Media speak highly for insurance companies.

Mediji ocenjujejo izdelke zavarovalnic (npr.: zavarovanje, investicijska orodja in varčevalna orodja) višje kot druge finančne institucije (npr.: banke) Media speak higher for insurance companies’ products (e.g.: insurance, investment tools and saving tools) than other financial groups (e.g.: bank).

Družina in znanci visoko ocenjujejo zavarovalnice Family/acquaintances think highly of insurance companies.

Družina in znanci ocenjujejo izdelke zavarovalnic (npr.: zavarovanje, investicijska orodja in varčevalna orodja) višje kot druge finančne institucije (npr.: banke) Family/acquaintances speak higher for insurance companies’ products (e.g.: insurance, investment tools and saving tools) than for other financial groups (e.g.: bank).

Mnenja družine in znancev o zavarovalnicah so na splošno pozitivna Family/acquaintance’s opinions of insurance companies are generally positive.

Lahko se spomnite simbolov ali logotipov večine zavarovalnic You can recall the symbol or logo of most of the insurance companies.

Lahko prepoznate zavarovalnice med drugimi finančnimi institucijami You can recognize insurance companies among other financial groups.

Zavedate se, katere zavarovalnice obstajajo You aware of the insurance companies.

Nekatere značilnosti zavarovalnic vam hitro pridejo na misel Some characteristics of insurance companies come to your mind quickly.

Zavarovalnice obravnavate kot prvo izbiro za nakup zavarovanja You consider insurance companies as your first choice for purchasing insurance.

Želite ohraniti tesen odnos z zavarovalnicami You want to keep close relationship with the insurance companies.

V prihodnosti se boste ponovno obrnili na zavarovalnice You will attend insurance companies again in the future.

Če imate težave z zavarovalnicami, se pritožite njihovim konkurentom, kot so banke You complain to the competitors staffs (e.g.: bank) if you experience a problem with insurance companies.

Če imate težave z zavarovalnicami, se pritožite drugim organizacijam, kot je Hongkonška monetarna avtoriteta You complain to other organizations (e.g.: Hong Kong Monetary Authority) if you experience a problem with insurance companies.

Če imate težave z zavarovalnicami, se pritožite zavarovalnemu agentu You complain to an insurance companies’ agent if you experience a problem with insurance companies.

Če imate težave z zavarovalnicami, obvestite druge potrošnike You report to other consumers if you experience a problem with insurance companies.

O drugih ljudeh govorite pozitivne stvari o zavarovalnicah You say positive things about the insurance companies to other people.

Priporočate zavarovalnice tistim, ki iščejo strokovni nasvet You recommend the insurance companies to someone who seeks advice.

Spodbujate prijatelje, da kupijo zavarovalne produkte You encourage friends to go to buy the insurance products.

Spodbujate svoje sorodnike, prijatelje in sodelavce, da obiščejo zavarovalnice You encourage your relatives, friends and colleagues to patronize in the insurance companies.

Pripravljen ste plačati višjo ceno kot pri drugih finančnih skupinah za koristi, ki jih prejemate od zavarovalnic You are willing to pay a higher price than other financial groups charge, for the benefits you receive from insurance companies.

Ne boste se obrnili na druge finančne skupine, ki ponujajo bolj privlačne cene You will not go to other financial groups that offer more attractive prices.

Tudi če se cene zvišajo, boste še naprej uporabljali storitve zavarovalnic You would continue to use the service of insurance companies if its price increases.

Na splošno ste zadovoljni z vsemi vidiki zavarovalnic You feel overall satisfied with insurance companies.

Zavarovalnice vedno izpolnijo vaša pričakovanja Insurance companies never fail to fulfill your expectations.

Menite, da ste naredili pravo stvar, ko ste kupili storitev, ki jo ponujajo zavarovalnice You did the right thing when you purchased the service offered by insurance companies.

Izdelki, ki jih ponujajo zavarovalnice, so točno to, kar potrebujete

Storitve, ki jih ponujajo zavarovalnice, vas dobro počutijo.