Camino Clothing Co.

i like italic style writing.

s

the logo should be eye-catching to the person who looks at it.

none

it's visually appealing

bold

regarding the logo placement on the shirt, i will find it more attractive if the logo is a little smaller than it is now, maybe something like 10:8 of the current size.

it's clean and sharp. the color scheme should be reversed, with the symbol in navy and the text in red. the color tones are correct. the application of the logo should be considered, as it may not be very prominent on a dark background. the placement of the logo should not be in front, as the brand is new to consumers; it should only be applied to the visible part once it is accepted in the market.

i like the fact that there is a compass that suggests a sense of adventure, which aligns with camino philosophy. i would suggest a few changes. right now, the logo (let's say b1) looks somewhat busy. so if there was a way to reduce the size of the compass and position it around c in such a way that people would immediately recognize it as a compass, yet the overall logo should appear less busy and more clean. one way you might achieve this is by not showing the complete compass but just a part of it. in a few words, camino's logo should be edgy, clean, and evoke thoughts of adventure.

it shows the spark.

clear and crisp, it engulfs both color combinations.

my major issue with a1, b1, c1, is that the logo type and the symbol are not complementing each other. (so basically that font is not going well with your form. definitely a2, b2, and c2 stand out better that way, but if the c in the symbol can look similar to the c in the logotype, i think it will look nice. you may try futura, neutra, chalet... or avant garde (that you have used in the brand philosophy text).

the logo in blue and the brand name in red appeals to me more. the straight font looks more formal but more upscale.

the logo i selected is a1: it embodies both boldness and smoothness at once. it is meant for powerful individuals who tackle every difficult task with ease... the ease comes from the flowing letters of the company name.

the logo aligns with the brand concept of "on the road," incorporating a compass. the casino lettering in a straight font looks appealing.

i liked the cursive type that makes it a bit casual yet appealing. i like the boldness of the icon.

the placement of the compass here in b1 breaches the boundary of the "c," which somewhat connects with the feel of an explorer, representing freedom or freeness. therefore, if you place it inside the "c," the brand overpowers the client. keeping the compass free means no boundaries, which is why i have rated this option higher than the earlier ones. regarding the style of the compass, i would prefer this standard one because it has a certain class and a floating feel. the other options, c1 and c2, have a very dynamic, forceful feel that may or may not resonate with all target groups.

the first logo looks like a spoked wheel of a bike, which connects with the meaning of camino.

i like the neatness and the unorthodox aspect of the direction symbol in c2. however, i believe the camino logo could be thinner with a more exclusive font to give an aspect of aspiration.

i like the font and logo color.

makes sense as it resembles a compass and the brand meaning is path or road, so it's logical.

c1 captures the essential wandering spirit of a travel-inspired brand.

it represents the concept well. i like the font in this one and its sharpness.

well-rounded line quality and easy on the eye. clean and sharp, which is very modern.

well-rounded line quality and easy on the eye. clean and sharp, which is very modern.