Brand Identity of Kedainiai City

Dear Respondent!

Have you ever wondered how a local brand can influence your choices when deciding where to visit?

Kėdainiai is a city with the potential to stand out in the eyes of both local and international visitors. I invite you to participate in my research focused on shaping the brand identity of Kėdainiai. Your opinion is incredibly important!

By filling out this questionnaire, you contribute to an essential discussion about the city's identity and recognition.

This research is conducted by Lina Astrauskaitė, a third-year marketing student at Vytautas Magnus University. If you have any questions or comments, feel free to reach out to me via email: [email protected].

Thank you for your sincere responses and the time you've dedicated!

Your gender:

How old are you?

Your education:

How familiar are you with the city of Kėdainiai?

Is it easy to pronounce town name Kėdainiai?

Should Kėdainiai brandmark consist only pictures without town name ?

What factors influence your decision when choosing a place to visit? (Select all that apply)

Have you ever visited Kėdainiai?

What images or emotions come to mind when you think about Kėdainiai?

  1. kėdainiai se smatra najstarijim gradom u litvaniji, sa bogatom istorijom koja je očuvana tokom godina. dom je raznim turističkim atrakcijama, što ga čini važnim mestom za učenje o litvanskoj istoriji i kulturi.
  2. kėdainiai mi donosi jedinstvenu figuru gradskog središta i udoban stari grad.

What do you hope to find when visiting a new city?

  1. u litvaniji bi bilo sjajno imati mesta gde možete videti i doživeti kulturu, istoriju i narodne zanate.
  2. želim da pronađem neke lokalne aktivnosti koje nisu dostupne u mom rodnom gradu. i udoban smeštaj za noćenje.

How do you usually find out about new places to visit? (Select all that apply)

On a scale from 1 to 10, how important is a city’s brand identity in your choice of destination?

  1. 10
  2. 8

What aspects of a city’s brand do you consider most important? (Select all that apply)

How likely are you to recommend Kėdainiai to others based on its brand identity?

What do you think makes Kėdainiai unique compared to other cities?

  1. ono što ga čini posebnim je odlična usluga koju pruža osoblje u informativnom centru.
  2. kėdainiai ima savršenu veličinu za jednodnevni izlet iz većeg grada ako kandidat ima automobil. a mali grad pruža udoban boravak srednjeg trajanja za posao na daljinu.

What improvements would you suggest for enhancing Kėdainiai's appeal to tourists?

  1. povećanje smeštajnih kapaciteta u centru grada i poboljšanje njihove kvalitete. smanjenje udaljenosti između autobuske stanice i starog grada. dodavanje više opcija za obedovanje u starom gradu.
  2. unapređenja su mesta za smeštaj turista i mesta za dnevne i noćne aktivnosti.

Are you aware of any specific brands or businesses that represent Kėdainiai?

  1. ne znam dobro.
  2. не

What role do you think local events play in shaping a city’s brand identity?

  1. mislim da je to sjajna aktivnost. konkretno, ideja o održavanju pijace u centru starog grada je odlična. verujem da je pijaca koja se održava u straupeu, letonija, divna. ne mora biti poseban ili skup događaj.
  2. uloga događaja je da privuče i zadrži pažnju turista na jedinstvenu i ponavljajuću figuru.

How often do you engage with a city's brand on social media?

What social media platforms do you use to learn about cities? (Select all that apply)

How would you rate Kėdainiai's current promotional efforts online?

  1. 5
  2. 5

What types of attractions do you believe are most effective in promoting a city's brand? (Select all that apply)

Would you consider attending a festival or event in Kėdainiai if it was heavily promoted?

If Kėdainiai were to strengthen its brand, which areas do you think should be prioritized? (Select all that apply)

Any additional comments or suggestions related to Kėdainiai’s brand identity?

  1. kao stranac, mogu da razumem da je to zaista divan grad. verujem da su ture koje posećuju istorijska mesta i znamenitosti efikasan način za širenje identiteta brenda grada. to je zato što kada ljudi saznaju kakvo je to mesto, verovatno će to podeliti na društvenim mrežama, dodatno šireći svest.
  2. da bi se identifikovao brend kėdainiai, postoji mogućnost saradnje sa drugim gradskim događajima ili otvaranja promotivnog ureda u većem gradu za oglašavanje preseljenja ili povremenih poseta.
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