The impact of UGC (user-generated content) on the consumer's purchasing decisions

The purpose of this questionnaire is to analyze how consumers evaluate user-generated content created by others, such as reviews, comments, photos, or videos, and what influence it has on their purchasing decisions. The results aim to determine whether user-generated content is a reliable source of information, what elements promote trust the most, and how often consumers rely on such content when choosing goods or services.

  • Your responses are anonymous.
  • Participation is voluntary.

Completing the survey will take about 3 minutes.

1. How often do you encounter user-generated content (reviews, photos, comments) per week?

2. Do you often read other users' reviews before purchasing?

3. What type of UGC do you most often rely on when making a purchasing decision?

4. How important are these UGC aspects to you?

5. Does other users' content encourage you to buy?

6. How often have you been disappointed with a purchase despite good UGC reviews?

7. Which platform has the most reliable UGC?

9. How often do you leave a review or create content about a purchased product?

10. What could make user-generated content more reliable?

  1. data tuntun
  2. imeeli ati nọmba foonu
  3. gbẹdẹkẹ́lẹ̀ àgbàra
  4. mo fẹ ki awọn atunwo wa ni ṣayẹwo nipasẹ ile-iṣẹ.
  5. yoo ran lọwọ ti a ba fihan bi ọpọlọpọ eniyan ti fọwọsi pe atunyẹwo naa jẹ wulo.
  6. igbekele yoo pọ si nipasẹ alaye profaili olumulo ti o n ṣe alaye, gẹgẹbi itan igbasilẹ rira rẹ.
  7. o dara ki awọn agbeyewo jẹ ayẹwo nipasẹ awọn oṣiṣẹ ti aaye / ohun elo ṣaaju ki wọn to gbe wọn kalẹ ni gbangba.
  8. o le jẹ́ pé o dájú julọ ti pẹpẹ naa bá fihan iye awọn onra miiran ti fidi rẹ mulẹ pé atunyẹwo naa jẹ́ wulo tabi ọtun, nitori yóò ran wa lọwọ láti yàtọ̀ sí awọn ìlànà ìtiraka rẹ àti tàbí àtàwọn tí ko jẹ́ otito.
  9. o yẹ ki a pin awọn ọrọìwòye si ibamu pẹlu awọn ipo lilo ọja.
  10. mo fẹ ki a ṣe ami awọn agbeyewo ti a ṣe ayẹwo gẹgẹbi iranlọwọ fun awọn olumulo miiran, nitori eyi yoo ran wa lọwọ lati wa alaye to wulo ati igbẹkẹle nipa ọja naa ni iyara.
…Siwaju…

11. How old are you?

Ṣẹda iwadi rẹFèsì sí àpèjúwe yìí