The impact of UGC (user-generated content) on the consumer's purchasing decisions

The purpose of this questionnaire is to analyze how consumers evaluate user-generated content created by others, such as reviews, comments, photos, or videos, and what influence it has on their purchasing decisions. The results aim to determine whether user-generated content is a reliable source of information, what elements promote trust the most, and how often consumers rely on such content when choosing goods or services.

  • Your responses are anonymous.
  • Participation is voluntary.

Completing the survey will take about 3 minutes.

Awọn abajade wa ni gbangba

1. How often do you encounter user-generated content (reviews, photos, comments) per week? ✪

2. Do you often read other users' reviews before purchasing? ✪

3. What type of UGC do you most often rely on when making a purchasing decision? ✪

4. How important are these UGC aspects to you? ✪

(1 - not important at all, 5 - very important).

12345
The content seems reliable
The content is easy to understand
The content is visually clear
The content is presented by a real user, not for advertising purposes
The content helps to better visualize how to use the product

5. Does other users' content encourage you to buy? ✪

6. How often have you been disappointed with a purchase despite good UGC reviews? ✪

7. Which platform has the most reliable UGC? ✪

You can select multiple options.

8. How much do you typically spend per month on purchases that were influenced by UGC? ✪

Ko han si gbogbo eniyan

9. How often do you leave a review or create content about a purchased product? ✪

10. What could make user-generated content more reliable? ✪

11. How old are you? ✪