UAB "Lidl Lietuva" 市场营销改进定量研究。(UAB "Lidl Lietuva marketing improvement)

尊敬的受访者,

我是维尔纽斯应用科学大学国际商务专业的三年级学生。目前,我正在撰写我的毕业论文,并进行定量研究,以了解客户对UAB "Lidl Lietuva" 市场营销方针和可能的改进意见。通过问卷调查收集到的数据将被汇总,并仅用于科学目的。

感谢您抽出时间 :)

Dear respondent,

I am a final year student of the International Business program at Vilnius University of Applied Sciences. At the moment, I am writing my final thesis as if I am doing research in order to find out the opinion of customers about the marketing guidelines of UAB "Lidl Lietuva" and possible improvements. The data collected by the questionnaire survey are aggregated and used only for scientific purposes. Thank you for your time :)

结果仅对作者可见

您多久去一次"Lidl"商店?/ How often do you shop at Lidl? ✪

您是否看到过“Lidl”的广告(电视、互联网、广播、户外广告、社交网络)?/ Do you see Lidl advertisements (TV, internet, radio, outdoor advertising, social networks)? ✪

您认为UAB "Lidl Lietuva"使用的营销工具是否足够? / Do you think that the use of marketing tools by UAB "Lidl Lietuva" is sufficient? ✪

UAB "Lidl" 的营销工具有多有效且显著? / How effective and noticeable are the marketing tools of UAB "Lidl Lietuva"? ✪

非常有效 / very effective有效 / effective中立,我不知道 / neutral, I don't know无效 / ineffective 完全无效 / ineffective at all
户外广告(广告牌、横幅) / outdoor advertising (billboards, banners)
电视广告 / TV commercials
广播广告 / radio commercials
网络广告(社交网络、谷歌广告等) / Online advertising (social networks, Google ads, etc.)
意见领袖 / influencers
纸质促销刊物、报纸 / newspapers
"Lidl Plus" 应用程序 / "Lidl Plus" app

您认为UAB "Lidl Lietuva"缺少哪些营销工具? / What marketing tools do you think are not enough for UAB "Lidl Lietuva"? ✪

(右侧 - 完全不足,左侧 - 完全足够 / the right side - completely insufficient, the left side - completely sufficient)

您使用"Lidl Plus"应用程序吗? / Do you use a "Lidl Plus" app? ✪

UAB "Lidl Lietuva"的营销工具对您的购物决策有何影响? / How do UAB "Lidl Lietuva" marketing tools influence your shopping decisions? ✪

哪些因素促使您选择UAB "Lidl Lietuva"? ✪

Yaa'a jira ta'e. / What factors encourage people to choose UAB "Lidl Lietuva"?
很大的影响中等影响小影响没有影响
低价
商品种类
商店的可达性
"主题商品"周
折扣
其他

您在UAB "Lidl Lietuva"缺少哪些营销工具? / What marketing tools are you missing at UAB "Lidl Lietuva"? ✪

(右侧 - 非常缺乏,左侧 - 完全足够 / the right side - is very lacking , the left side - completely sufficient )

您对“Lidl Lietuva”商店环境的印象如何(产品可见性、可达性、货架上排列等等)? / What impression does the environment of "Lidl Lietuva" stores leave on you (visibility of products, accessibility, arrangement on shelves, etc.)? ✪

您认为“Lidl Lietuva”可以做些什么来改进其市场营销决策? / What do you think “Lidl Lietuva” could do to improve its marketing decisions?

您的年龄 / your age: ✪

您的社会地位 / your social status: ✪