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about 10y ago
roypang
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(N)The survey of factors affecting the customer loyalty in airline industry/有關影響顧客對航空公司忠誠度的問卷調查
1) What is your gender? 你的性別是什麼?
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2) How old are you? 你今年多少歲?
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3) What is your marital status? 你處於什麼婚姻狀況?
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4) What is your occupation? 你做什麼職業?
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5) How much is the monthly income? 每月的平均收入去多少
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6) How many times did you travel by plane in 2013 你在2013年乘搭飛機多少次?
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7) Did you choose the same airline each time? 你是否每次都選擇乘搭同一間航空公司?
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8) What factor(s) attract you to choose the same airline? 什麼因素使你會選擇乘搭同一間航空公司?
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9) How many times you choose a same airline consistently in 2013? 在2013年間,你有多少次連續選搭同一間航空公司?
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10) What factor(s) will you consider when choosing airline? 你選擇航空公司時會根據什麼準則?
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11) Have you ever joined the ‘Frequency Flyer Program’? 你曾經是否參加「常客飛行計劃」?
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12) Is it worth to continue joining this program? 你覺得這個計劃值得參與嗎?
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13) Why do you think it is worth /not worth to continue joining this program? 為什麼你覺得這個計劃是值得/不值得參加?
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Reading the following statements and answer the questions. 請細閱以下句子,之後回答問題。
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17) Do you think advertisements can strongly affect you to make decision of choosing an airline? 你是否認為廣告能夠強烈地影響你選用哪一間航空公司?
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18) What is/ are the effective media channel(s) to attract you to know more the airline and then choosing it? 什麼媒體能夠吸引你去認識更多某一間航空公司然後選用?
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