UserOrintaJa
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“The importance of consumer’s need for uniqueness and need for status purchasing apparel in the emerging and highly developed markets”

Hello.

My name is Orinta. I am a student of Vilnius University (Lithuania), master programme for “International marketing and trade”. My scientific research paper investigates “The importance of consumer’s need for uniqueness and need for status purchasing apparel in the emerging and highly developed markets”. To achieve research goals Your involvement and contribution is very important. Therefore kindly ask you to go through the survey and mark answers to the provided propositions and questions. Survey is executed in two countries - Norway and Lithuania. Results of the survey are anonymous.

Thank you in advance for your help and answers!

Please evaluate the importance of your need for uniqueness and need for status purchasing apparel. Please mark the correct answer for each proposition using 5 point scale (1 – “strongly disagree”, 2 – “disagree”, 3 – “neither agree or disagree”, 4 – “agree”, 5 – “strongly agree”)Required to answer
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I often combine possessions in such a way that I create a personal image that cannot be duplicated
I often try to find a more interesting version of run-of-the-mill products because I enjoy being original
I actively seek to develop my personal uniqueness by buying special products or brands
Having an eye for products that are interesting and unusual assists me in establishing a distinctive image
When it comes to the products I buy and the situations in which I use them, I have broken customs and rules
I have often violated the understood rules of my social group regarding what to buy or own
I have often gone against the understood rules of my social group regarding when and how certain products are properly used
I enjoy challenging the prevailing taste of people I know by buying something they would not seem to accept
When a product I own becomes popular among the general population, I begin to use it less
I often try to avoid products or brands that I know are bought by the general population
As a rule, I dislike products or brands that are customarily bought by everyone
The more commonplace a product or brand is among the general population, the less interested I am in buying it
I would buy a product just because it has a status
I am interested in new products with status
I would pay more for a product if it had status
The status of a product is irrelevant to me
A product is more valuable to me if it has some snob appeal
Please evaluate the importance of below listed apparel choice criteria when you are choosing apparel. Use 10 point scale, where 1 means “strongly unimportant” and 10 means “strongly important”Required to answer
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Good fit
Comfort
Durability
Fabric quality and type
Beautiful
Fashionable
Color
Price
Pleasing to others
Prestige
Brand and store
Sexy
Unique/unconventional
Easy of care
Please take a look at the photos below. Following the photo on the left side (for men respondents) and the photo on the right side (for women respondents) evaluate your attitude towards apparel in relation to quality, uniqueness and status factors. Each proposition evaluate in 5 point scale (1 – “strongly disagree”, 2 – “disagree”, 3 – “neither agree or disagree”, 4 – “agree”, 5 – “strongly agree”)Required to answer
Moods of Norway suit for men. Norwegian brand name. Slogan - Happy clothes for happy people. They are blending Norwegian heritage with international lifestyle in a contrast- filled and fun universe. Price for a man suit starts from 5017 NOK and up.Top To Bottom – unique, multifunctional, hand made dresses designed by talented Lithuanian designer. Two bands of the dress covering the chest can be binded in many different ways. Unique design, tailored and sewed individually by measurements of each client using high quality Italian fabrics. Price for short dress starts at 717 NOK, for long dress - 986 NOK.
This question answers are private
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It is likely the garment is of a very high quality
It is likely the garment is well made
It is likely the garment has good properties
It is likely the garment is very reliable
I perceive this garment as highly unique
Possessing this garment makes me feel distinctive
I perceive this garment as status product
It is likely this garment would enchance my image
This garment would give me more self-confidence
Please evaluate your intention to purchase above shown apparel. Each indicated proposition evaluate using 5 point scale (1 – “strongly disagree”, 2 – “disagree”, 3 – “neither agree or disagree”, 4 – “agree”, 5 – “strongly agree”)Required to answer
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I would consider to try this garment
I intend to try this garment
I would consider purchasing this garment
I would buy a garment just because it has status
I would buy a garment just because it looks unique
I plan on buying this garment
It is likely that I will buy this garment
Please take a look at the photos below. Following the photo on the left side (for men respondents) and the photo on the right side (for women respondents) evaluate your attitude towards apparel in relation to quality, uniqueness and status factors. Each proposition evaluate in 5 point scale (1 – “strongly disagree”, 2 – “disagree”, 3 – “neither agree or disagree”, 4 – “agree”, 5 – “strongly agree”)Required to answer
Oppo suits for men. American brand name. Slogan – Worn to be wild. Pac-Man model. Price average for 2 pieces man suit is 824 NOK. Vintage dress. Content – 100% cotton. Brand unknown. Price: 287 NOK..
This question answers are private
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It is likely the garment is of a very high quality
It is likely the garment is well made
It is likely the garment has good properties
It is likely the garment is very reliable
I perceive this garment as highly unique
Possessing this garment makes me feel distinctive
I perceive this garment as status product
It is likely this garment would enchance my image
This garment would give me more self-confidence
Please evaluate your intention to purchase above shown apparel. Each indicated proposition evaluate using 5 point scale (1 – “strongly disagree”, 2 – “disagree”, 3 – “neither agree or disagree”, 4 – “agree”, 5 – “strongly agree”)
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I would consider to try this garment
I intend to try this garment
I would consider purchasing this garment
I would buy a garment just because it has status
I would buy a garment just because it looks unique
I plan on buying this garment
It is likely that I will buy this garment
Please take a look at the photos below. Following the photo on the left side (for men respondents) and the photo on the right side (for women respondents) evaluate your attitude towards apparel in relation to quality, uniqueness and status factors. Each proposition evaluate in 5 point scale (1 – “strongly disagree”, 2 – “disagree”, 3 – “neither agree or disagree”, 4 – “agree”, 5 – “strongly agree”)Required to answer
Burberry suit for men. Iconic luxury British brand name from 1856. Travel tailoring is designed in sharkskin wool for supreme crease-resistance and is designed to flex with the movements of the body while retaining a sharp silhouette, making it an ideal choice for jet-setting business lifestyles. This three-piece suit comes profiled in a modern fit and features traditional tailoring details for a timeless finish. Price for a suit is 15.700 NOK. Max Mara silk dress, Italian luxury brand. Flared dress in pure silk Shantung with shirt collar and side pockets with flap. This garment is unlined. Buttons fastening and matching belt. 2017 spring/summer collection. Price 8020 NOK.
This question answers are private
Pic
12345
It is likely the garment is of a very high quality
It is likely the garment is well made
It is likely the garment has good properties
It is likely the garment is very reliable
I perceive this garment as highly unique
Possessing this garment makes me feel distinctive
I perceive this garment as status product
It is likely this garment would enchance my image
This garment would give me more self-confidence
Please evaluate your intention to purchase above shown apparel. Each indicated proposition evaluate using 5 point scale (1 – “strongly disagree”, 2 – “disagree”, 3 – “neither agree or disagree”, 4 – “agree”, 5 – “strongly agree”)Required to answer
This question answers are private
12345
I would consider to try this garment
I intend to try this garment
I would consider purchasing this garment
I would buy a garment just because it has status
I would buy a garment just because it looks unique
I plan on buying this garment
It is likely that I will buy this garment
Please take a look at the photos below. Following the photo on the left side (for men respondents) and photos on the right side (for women respondents) evaluate your attitude towards apparel in relation to quality, uniqueness and status factors. Each proposition evaluate in 5 point scale (1 – “strongly disagree”, 2 – “disagree”, 3 – “neither agree or disagree”, 4 – “agree”, 5 – “strongly agree”)Required to answer
Zara suit for men. Spanish retailer, part of the largest fashion retails groups Inditex. Suit for man - 81% polyester, 19% viscose. Price for a 2 pieces man suit 1344 NOK. Massimo Dutti silk dress. Spanish brand name, part of the largest fashion retail groups Inditex. 100% silk. Price 1156 NOK.
This question answers are private
Pic
12345
It is likely the garment is of a very high quality
It is likely the garment is well made
It is likely the garment has good properties
It is likely the garment is very reliable
I perceive this garment as highly unique
Possessing this garment makes me feel distinctive
I perceive this garment as status product
It is likely this garment would enchance my image
This garment would give me more self-confidence
Please evaluate your intention to purchase above shown apparel. Each indicated proposition evaluate using 5 point scale (1 – “strongly disagree”, 2 – “disagree”, 3 – “neither agree or disagree”, 4 – “agree”, 5 – “strongly agree”)
12345
I would consider to try this garment
I intend to try this garment
I would consider purchasing this garment
I would buy a garment just because it has status
I would buy a garment just because it looks unique
I plan on buying this garment
It is likely that I will buy this garment
Your gender:Required to answer
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Your age:Required to answer
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Please mark the answer which best reflects your personal bruto (before taxes) monthly earnings:Required to answer
Average monthly earnings for all employees in Norway were NOK 42 600 bruto as per September 2016 (source Statistics Norway www.ssb.no, 2017 February ).Average montly earnings for all employees in Lithuania were EUR 770,8* bruto in 2016 year (source Statistics Lithuania www.stat.gov.lt )*preliminary data. Date of 2017 February.
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Country of residence:Required to answer
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