Creation of brand loyalty through social media

Results are publicly available

1. Are you male or female

2. What is your age?

3. Are you an active user of social networks (Facebook, Twitter, Instagram etc.) ?

4. How many years have you been on social networks?

5. Do you use social media to communicate/interact with companies?

6. Are you a member of an official community / Public page made by a company which you are engaged with?

7. How much do you agree with the following statement about building brand trust through communities on social media? (Scale 1-7) 1 strongly disagree / 7 strongly agree

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Companies that have an active community on social media increase your brand trust

8. How much do you agree with the following statements about brand trust through conversations with companies? (scale 1-7) 1 strongly disagree / 7 strongly agree

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Would you write a message to a company through social media, to request information about their products
The response from a company through a social media site will affect your brand trust
Discussions about the brand between other users/consumers through social media, will have an influence on your trust to the brand/company

9. Do you use apps devoted to your favorite brands?

10. How much do you agree about the following statements about brand popularity? 1 strongly disagree / 7 strongly agree

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Popularity of a social media platform is an important factor for you to be engaged with the brand
Will you find a brand more popular if the brand appears on various platforms and offers applications on social media

11. How much do you agree with the following statements about similarity with other users in communities on social media sites? 1 strongly disagree / 7 strongly agree

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Other Consumers’ opinions toward companies on social media will affect your brand trust to the specific brand
Are you more likely to trust a brand if other consumers with the same interest are associated with the brand

12. How much do you agree with the following statements about comments on social media? 1 strongly disagree / 7 strongly agree

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A large number of Tweets on Twitter or Status updates on Facebook will make the brand more interesting for you
A positive comment on a social media site will affect your brand trust
A negative comment on a social media site will affect your brand trust

13. How much do you agree with the following statements about the different factors, that can have an influence on brand loyalty? 1 strongly disagree / 7 strongly agree

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Brand trust has a positive influence on your brand loyalty
The brand's popularity on social media will affect your loyalty to the brand