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evaluation of marketing communication channels
This is a survey to evaluate the effectiveness of marketing communication channels
Results are publicly available
Indicate the level of trust in advertising across each medium on a scale of 1 to 5 (1 low level of trust and 5 high level of trust)
✪
1
2
3
4
5
TV spot
press advertising
news by mail
banners
pop-up/ pop-under
company website
news by email
video spot on the internet
product-related video games
advertising in video games
advertising on Google Maps
Indicate the level of impact of advertising across each medium on a scale of 1 to 5 (1 low level of impact and 5 high level of impact)
✪
1
2
3
4
5
TV spot
press advertising
news by mail
banners
pop-up/ pop-under
company website
news by email
video spot on the internet
product-related video games
advertising in video games
advertising on Google Maps
Indicate the informational level of advertising across each medium on a scale of 1 to 5 (1 low informational level and 5 high informational level)
✪
1
2
3
4
5
TV spot
press advertising
news by mail
banners
pop-up/ pop-under
company website
news by email
video spot on the internet
product-related video games
advertising in video games
advertising on Google Maps
Indicate the level of acceptability of advertising across each medium on a scale of 1 to 5 (1 low level of acceptability and 5 high level of acceptability)
✪
1
2
3
4
5
TV spot
press advertising
news by mail
banners
pop-up/ pop-under
company website
news by email
video spot on the internet
product-related video games
advertising in video games
advertising on Google Maps
Indicate the level of interest in advertising across each medium on a scale of 1 to 5 (1 low level of interest and 5 high level of interest)
✪
1
2
3
4
5
TV spot
press advertising
news by mail
banners
pop-up/ pop-under
company website
news by email
video spot on the internet
product-related video games
advertising in video games
advertising on Google Maps
age
✪
Not publicly visible
<18
18-25
26-35
36-50
>50
gender
✪
Not publicly visible
male
female
occupation
✪
Not publicly visible
employed
studying
working and studying
unemployed
retired
other
monthly income (in euros)
✪
Not publicly visible
<400
401-800
801-1500
>1500
Submit