Coupon use

The purpose of this survey is to gather information about your coupon use. It is part of our final bachelor thesis.
We would appreciate if you would spend 4-5 min completing it.

Thank you in advance

Results are available only to the author

What is your Gender? ✪

MaleFemale

What is your age? ✪

Under 2021-3031-4041-5051-65'+65

How much is your annual income approximately, after taxes? (NOK) ✪

0 – 100.000100.001-200.000200.001-300.000300.001-400.000400.001-500.000500.001-600.000<600.000Not sure

Which of the following electronic devices do you possess? (Multiple choice) ✪

SmartphoneComputer

Have you ever used a coupon? ✪

YesNo

How likely would you be to use coupons for: ✪

(1= Not likely, 7= Very likely)

1	2	3	4	5	6	7
Your next online shopping

Future shopping

Your next in-store shopping

How likely would you be to redeem the following coupons? ✪

(1= Not likely, 7= Very likely)

1	2	3	4	5	6	7
Coupons in Newspapers

Coupons in Magazines

Coupons found on the internet

Coupons received in the mail

Coupons received from an application (App)

Coupons received via SMS

How often do you redeem the following coupons? ✪

(1= Never, 7= Always)

1	2	3	4	5	6	7
Coupons in Newspapers

Coupons in Magazines

Coupons found on the internet

Coupons received in the mail

Coupons received from an application (App)

Coupons received via SMS

How likely would you be to redeem coupons with the following features: ✪

(1= Not likely, 7= Very likely)

1	2	3	4	5	6	7
Short expiration date

Long expiration date

Before expiration date

Which of the following coupons "speak" most to you based on the price display? Please rank ✪

(1= Very bad, 5=Very good)

1	2	3	4	5
Coupon 1

Coupon 2

Coupon 3

Coupon 4

Coupon 5

How likely would you be to redeem each of the following coupons? Please rank by priority ✪

(1=last priority, 5=best priority)

1st Priority	2nd Priority	3rd Priority	4th Priority	5th Priority
Coupon 1

Coupon 2

Coupon 3

Coupon 4

Coupon 5

How much do you agree with the following statements? ✪

(1= Do not agree, 5= Agree)

1	2	3	4	5
I prefer cents-off coupon

I prefer percentage-off coupon

I prefer the final subtracted price shown on the coupon

I find it indifferent

Which of the following product categories would you prefer to receive a discount on (Multiple choices) ✪

ElectronicsClothingGroceriesCosmeticsAirline ticketsHotelsEntertainment/hobbiesRestaurants

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