How does advertising influence people?

Results are publicly available

1. What's your gender?

MaleFemale

2. What's your age?

<1818-2526-40>40

3. Do you think advertising influences people?

YesNoSometimes

4. Do you think that there is too much advertising everywhere?

YesNoIn most places

5. Which form of advertising is the most influential for you?

Advertisements on TVOn the internetIn papers or magazinesIn public places (streets, shops...)

6. How do you choose what to buy?

You mostly buy known brand thingsYou buy things which are cheaperYou buy the product which is mostly advertisedYou buy different products every time, no matter whether you have seen those products or not

7. How do you usually hear about new products?

You see advertisementsYou notice them in shopsYour friends tell youYou already have your favourite products and buy only them

8. How do you feel when you see advertisements on TV?

It makes you nervousYou like some of themYou immediately switch onto another television channel, when it startsYou just ignore them

9. What do you think about advertisements in the streets?

They brighten the streetsThey spoil the landscapeIn some places they look good, but not everywhereMost of the time you don't even notice them

10. Can you imagine the world without advertising?

Yes, it would be much betterNo, advertising is a very important part of nowadays lifeI have never thought about that

11. What do you think, which people are influenced by advertising most?

TeenagersWomenMenSome of them are influential, some of them not

12. If you had your business, would you advertise your product?

Yes, but I wouldn't waste too much money for thatYes, I would advertise my product a lotI think advertising is dispensableI have no idea