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INFLUENCE OF REFERENCE GROUP IN ACQUISITION OF AN APARTMENT
Respected Respondent,
Results are available only to the author
1. Family Orientation
✪
a) Joint
b) Nuclear
c) Single/ Bachelor
1. Family Orientation
✪
a) Joint
b) Nuclear
3. Do you own an apartment?
✪
a) Yes I am the owner
b) Yes my parents own the apartment
c) I will buy an apartment in the future
d) No and I am not interested in buying an apartment
4. Occupation
✪
a) Own Business
b) Service Holder
c) Student - my parents own the apartment
d) Student - I am the owner of the Apartment
e) Student
5. How would you describe the economic status of your own/family*
✪
*family is applicable if you had chosen 3rd option (c) in question 4
a) More or equal to One Lac
b) More or equal to Fifty Thousand
c) Less than Fifty Thousand
6 Did you/your family search for information before buying an apartment?
If you have answered ‘No’ to question 3, please skip questions 6, 7 and continue from question 8.
a) Yes
b) No - just bought the apartment as my relative recommended it
c) No - just bought the apartment as my colleague/boss recommended it
d) No - just bought the apartment as the sales person persuaded me
e) No - was passing by the apartment, it was fascinating - and I bought it
7. How much time did you spend searching for information about the Apartment?
If you answered ‘Yes’ to question no. 6, otherwise please continue from question 8.
a) Extensively searched for information (Talked with friends/colleagues/relatives/real estate agents/neighbors etc; searched on the internet and used all other possible ways)
b) Spent a moderate amount of time for information gathering (Comparatively less search for information, carried out fairly quickly)
8. What are the 5 most important attributes you will consider before buying an apartment?
please rank the following from 1 to 5
5-Most important
4
3
2
1-Least important
Price of the Apartment
Location (communication, security history, nearby school-college for kids)
Size
Gas & Electricity availability
Brand/Reputation of real estate
Handover time
Security arrangement of the apartment
Parking facility
Interior Design
9. Who were the 3 most Influential group in your purchase decision
3 = high influence
2 = moderate influence
1 = low influence
Family (Parents/Siblings/Spouse/In-laws)
Friends
Work Group / Colleagues
Neighbor-who has apartments
Virtual community
Real estate agent
Others
Submit
