UAB "Lidl Lietuva" marketing improvement quantitative research.

Dear respondent,<\/p>

I am a final year student of the International Business program at Vilnius University of Applied Sciences. At the moment, I am writing my final thesis<\/strong> as I am conducting research<\/strong> to find out the opinion of customers about the marketing guidelines of UAB "Lidl Lietuva" and possible improvements. The data collected by the questionnaire survey are aggregated and used only for scientific purposes. Thank you for your time :)<\/p>

Results are available only to the author

How often do you shop at Lidl? ✪

Do you see Lidl advertisements (TV, internet, radio, outdoor advertising, social networks)? ✪

Do you think that the use of marketing tools by UAB "Lidl Lietuva" is sufficient? ✪

How effective and noticeable are the marketing tools of UAB "Lidl Lietuva"? ✪

Very effectiveEffectiveNeutral, I don't knowIneffectiveIneffective at all
Outdoor advertising (billboards, banners)
TV commercials
Radio commercials
Online advertising (social networks, Google ads, etc.)
Influencers
Newspapers
"Lidl Plus" app

What marketing tools do you think are not enough for UAB "Lidl Lietuva"? ✪

(right side - completely insufficient, left side - completely sufficient)<\/em><\/p>

Do you use a "Lidl Plus" app? ✪

How do UAB "Lidl Lietuva" marketing tools influence your shopping decisions? ✪

How much do the mentioned factors encourage the choice of UAB "Lidl Lietuva"? ✪

Yaa'a jira ta'e. / What factors encourage people to choose UAB "Lidl Lietuva"?
Big influenceMedium influenceSmall influenceNo influence
Low prices
Product assortment
Store availability
"Themed product" weeks
Discounts
Other

What marketing tools are you missing at UAB "Lidl Lietuva"? ✪

(right side - very lacking, left side - completely sufficient)<\/em><\/p>

<\/p>

What impression does the environment of "Lidl Lietuva" stores leave on you (visibility of products, accessibility, arrangement on shelves, etc.)? ✪

What do you think "Lidl Lietuva" could do to improve its marketing decisions?

Your age: ✪

Your social status: ✪