Survey on the Effectiveness of Digital Marketing Tools

Thank you for taking the time to answer this survey.

I am a fourth-year Business Management and Innovation student at Utena College, and the purpose of this survey is to evaluate the effectiveness of the digital marketing tools used by 'Coca-Cola HBC Lithuania.' Your answers will help better understand how the company's communication and marketing strategies are perceived and contribute to further improvement initiatives.

Please answer all the questions. The survey is completely anonymous, so your personal data will remain confidential.

Thank you for your honest answers and cooperation!

Results are publicly available

MaleFemalePrefer not to say

Vilnius, Kaunas, or KlaipedaŠiauliai, Panevėžys, or AlytusMarijampolė, Mažeikiai, Jonava, or another medium-sized citySmall town or village

Rarely

Most often

On television or radioOn social media (Facebook, Instagram, TikTok, YouTube, etc.)Physical advertising in stores (posters in shops, menus in restaurants, leaflets, price tags, etc.)Digital advertising in stores (videos on cinema screens, concerts, television in restaurants, etc.)Advertising on e-commerce platforms (Barbora, Wolt, Bolt food, etc.)Outdoor advertising (billboards, outdoor screens, etc.)

Share a Coke (bottles with names)Open happiness (it's not just a drink, it's an emotion)Taste the Feeling (an invitation to share not just a drink, but also a feeling, along with an Avicii song)Holidays Are Coming (Santa Claus visits major cities in a red Coca-Cola truck)Santa Claus (the jolly Coca-Cola version of Santa with a round face, rosy cheeks, and a red suit with white fur)

Boring

Interesting

FacebookTikTokInstagramYouTubeTwitter (X)

Very unmemorable

Very memorable

YesNoI don't know

YesNo

COMPETITOR	COCA-COLA
OTHER COLA FLAVORED soft drink brands (Pepsi, RC Cola)

OTHER FLAVORED soft drink brands (7up, Mirinda)

Non-alcoholic beer or cider

Energy drinks

Kefir

Other fermented non-alcoholic beverages

Juices

Non-carbonated soft drinks, iced teas, etc.

DoesNeither does nor does notDoes not

More innovative technologies (virtual reality, interactive games, etc.)More interactive content in social spaces (lotteries, games)A wider range of prizes for lottery and game participantsMore combined offers (when purchasing other products)More information about sustainability or other social initiativesMore videos instead of static imagesMore collaborations with well-known peopleMore interactive content during events (QR code lottery before a cinema screening, concert, etc.)

1	2	3	4	5
New products

Lotteries and games

Events

Sustainability initiatives

Social projects

Survey on the Effectiveness of Digital Marketing Tools

1. Your gender?

2. Your income (in Euros after tax per month)?

3. Your place of residence?

4. Your age?

5. How often do you notice Coca-Cola advertising?

6. Where do you most often notice Coca-Cola advertising?

7. Which Coca-Cola advertising campaign do you remember the most?

8. How do you rate Coca-Cola's digital advertising content on social media?

9. Does Coca-Cola advertising seem recognizable/memorable to you?

10. Have you encountered Coca-Cola advertising featuring known individuals (influencers)?

10.1 Does this type of advertising interest you?

11. Have you used the Coca-Cola mobile app?

11.1 What do you most often use the Coca-Cola mobile app for?

12. Do you think Coca-Cola informs consumers sufficiently on these topics?

13. Do you notice Coca-Cola or competitors' advertising more often?

14. Does digital advertising influence your choice of beverage brand?

15. How could Coca-Cola improve its digital marketing?