The impact of brand collaboration on communication and consumer perception

Dear respondent,

I am a fourth-year student at Kazimieras Simonavičius University conducting research for my thesis, aiming to investigate the impact of brand collaboration on communication and consumer perception.

The survey is anonymous and confidential. Your responses will be used for academic purposes only.

Results are available only to the author

What is your gender?

What is your age?

What is your education level?

What is your status?

Do you know the brand "H&M"?

How often do you buy "H&M" products?

What is most important to you when choosing clothes from fast fashion brands (e.g., "H&M")?

Have you heard about H&M's collaboration with high fashion brands (e.g., Versace, Balmain, Moschino)?

How do you evaluate such collaboration?

Does the "H&M" collaboration with high fashion brands campaign influence your decision to purchase products?

What is your opinion on these limited edition collections?

Do you think that such collaborations encourage you to be more interested in the brand?

What impact, in your opinion, does "H&M" collaboration with high fashion brands have on "H&M" image?

In which channels do you most often see information about "H&M" and their collaboration collections?

Is "H&M" digital communication attractive to you?

How do you evaluate H&M's digital communication when promoting collaboration collections?

How often do social media campaigns encourage you to shop at "H&M"?

Do you think that the "H&M" collaboration campaigns help improve the quality of their digital communication?