Factors Influencing Customers’ Choice of a Bank

Ndị na-aza ajụjụ,

Anyị bụ Alina Usialite, Senem Zarali, Yeshareg Berhanu Mojo, na Tarana Tasnim, ndị na-amụ akwụkwọ na Business Management (BSc) na Klaipeda University. Ugbu a, anyị na-eme nchọpụta nke a na-akpọ Factors Influencing Customers’ Choice of a Bank.  Nke a bụ naanị nyocha echiche na eji maka ebumnuche ọmụmụ, na-echekwa nzuzo nke ndị na-aza ajụjụ.  Nnyocha a na-ewe naanị nkeji 10.

Anyị chọrọ ikwu ekele anyị maka oge gị na ịbanye na nnyocha a!

Nkwuputa Nduzi

Ajụjụ a bụ nke e mere dabere na 5 points Likert scale. Biko zaa ajụjụ ndị a dabere na ọkwa gị nke nkwenye.

1. Price Related Factors

2. Availability of Services/Resources

3. Service Quality

4. Accessibility

5. E-banking

6. Staff and Management

7. Reputation and confidence

8. Promotional Factors

9. Your gender

10. Kedu mba ị si?

11. Afọ gị

12. Kedu ụdị azụmahịa ị na-arụ?

13. Ogo ọmụmụ

14. Ogo ego (Biko tụlee ịgbanwe site na ego gị)

Mepụta ajụjụ gịZaa ajụjụ a