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پەیوەندیدانی پەرسەکان
پەرسەیەکی بچووک بۆ تیزەی بەرزەوەی MBA
بەش 1: بەرزەی مارکە: تکایە مارکەی هەوپەیمانی کە تۆ پێویستە نیشانی بکە
Çart
Tablo
1. Whenever you think about airline service, you recall your frequently used brand
Çart
Tablo
2. You are satisfied with the service of this brand
Çart
Tablo
You will buy service from this brand in the future even if the price increases
Çart
Tablo
4. The service quality of this brand is very good.
Çart
Tablo
5. You recommend others to use this brand.
Çart
Tablo
6. Your satisfaction with this brand is more than the amount of money that you are spending for this brand.
Çart
Tablo
7. This brand is superior to competitors’ brands
Çart
Tablo
8. You have no interest in this brand.
Çart
Tablo
9. You believe in the company that offers this brand.
Çart
Tablo
Part 2: Values, Please rate the following factors according to their importance in your life: 1. Sense of Belongingness
Çart
Tablo
2. Excitement
Çart
Tablo
3. Warm relationships with others
Çart
Tablo
4. Self-fulfillment
Çart
Tablo
5. Being well respected by others
Çart
Tablo
6. Fun and enjoyment
Çart
Tablo
7. Security
Çart
Tablo
8. Self-respect
Çart
Tablo
9. Sense of accomplishment
Çart
Tablo
10. Self-control
Çart
Tablo
Part 3: Effect of life values on brand equity: -1. Our life values (2nd Part) have an impact on the evaluation of our favorite brand (1st part).
Çart
Tablo
2. Our life values (2nd part) have a significant impact on the evaluation of our favorite brand (1st part)
Çart
Tablo
3: Age
Çart
Tablo
4. Monthly Income:
Çart
Tablo
5. Location of residence
india
india
india
hyderabad, india
india
india
mumbai
india
usa
netrokona
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