A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour

i am having problems with my current one.

no

firstly, the price-quality ratio satisfied me. the brand is my choice. appearance and color. mostly, the easy accessibility of the phone has attracted me the most.

familiar with the brand

because they don't cost as much as other brands and i don't buy them to show off.

this mobile, which i have been using for the last 3 years, is completely problem-free. there are no hanging issues or battery issues. so i will buy it again.

i am satisfied with the current brand, so next time the same brand will be my choice.

i want to buy new brands.

i am very much satisfied.

no, i want to try some other brands too.