Brand Identity of Kedainiai City

Dear Respondent!

Have you ever wondered how a local brand can influence your choices when deciding where to visit?

Kėdainiai is a city with the potential to stand out in the eyes of both local and international visitors. I invite you to participate in my research focused on shaping the brand identity of Kėdainiai. Your opinion is incredibly important!

By filling out this questionnaire, you contribute to an essential discussion about the city's identity and recognition.

This research is conducted by Lina Astrauskaitė, a third-year marketing student at Vytautas Magnus University. If you have any questions or comments, feel free to reach out to me via email: [email protected].

Thank you for your sincere responses and the time you've dedicated!

Your gender:

How old are you?

Your education:

How familiar are you with the city of Kėdainiai?

Is it easy to pronounce town name Kėdainiai?

Should Kėdainiai brandmark consist only pictures without town name ?

What factors influence your decision when choosing a place to visit? (Select all that apply)

Have you ever visited Kėdainiai?

What images or emotions come to mind when you think about Kėdainiai?

  1. kėdainiai jechuun magaalaa durii liituwaniyaa ta'uu fi seenaa qabeessa kan waggoota hedduu keessatti eegamee jiru. bakka daawwattoota garaagaraa qabu, seenaa fi aadaa liituwaniyaa barachuuf iddoo murteessaa ta'ee jira.
  2. kėdainiai naannoo magaalaa addaa fi ganda durii qabbanaa'aa naaf fidu.

What do you hope to find when visiting a new city?

  1. liituwaaniyaa keessatti, aadaa, seenaa, fi hojii harka ummataa arguu fi muuxannoo argachuuf iddoo qabaachuun gaariidha.
  2. hojiiwwan naannoo tokko tokko argachuuf hawwii qaba, kan magaalaa koo keessatti hin jirre. akka naannawa tokkotti hunda'ee fi iddoo qubannaa gaarii ta'e argachuuf.

How do you usually find out about new places to visit? (Select all that apply)

On a scale from 1 to 10, how important is a city’s brand identity in your choice of destination?

  1. 10
  2. 8

What aspects of a city’s brand do you consider most important? (Select all that apply)

How likely are you to recommend Kėdainiai to others based on its brand identity?

What do you think makes Kėdainiai unique compared to other cities?

  1. kan isa addaa taasisu tajaajila gaarii dhaabbata odeeffannoo keessatti hojjettoonni kennanidha.
  2. kėdainiai baay'ee gaariidha daqiiqaa tokkoof magaalaa guddaa irraa yoo namni konkolaataa qabaate. akkasumas, magaalaa xiqqoon hojii fageenyaaf turtii giddugaleessaa mijataa ni kenna.

What improvements would you suggest for enhancing Kėdainiai's appeal to tourists?

  1. magaalaa giddu galeessaa keessatti qubannaa dabaluun fi qulqullina isaanii fooyyessuu. bussii dhaabachuu fi magaalaa dhihaa gidduutti fageenya xiqqeessuu. magaalaa dhihaa keessatti filannoo nyaataa dabaluu.
  2. fooyya'iinsi iddoo qubannaa daawwattootaaf fi iddoo hojii guyyaa fi halkaniti.

Are you aware of any specific brands or businesses that represent Kėdainiai?

  1. ani gaarii hin beekuu.
  2. non

What role do you think local events play in shaping a city’s brand identity?

  1. ani hojii gaarii ta'uu isaa yaada. dhugumatti, ganda gadaa old town keessatti suuqii qabachuun yaada gaarii dha. suuqiin straupe, latvia keessatti gaggeeffamu kun gaarii dha. wanti kun addaa ykn baay'ee gatii qabu ta'uu hin qabu.
  2. gola walgahii kun daawwattootaaf xiyyeeffannaa argachuuf fi mul'ata addaa fi deebi'aa qabduuf gargaara.

How often do you engage with a city's brand on social media?

What social media platforms do you use to learn about cities? (Select all that apply)

How would you rate Kėdainiai's current promotional efforts online?

  1. 5
  2. 5

What types of attractions do you believe are most effective in promoting a city's brand? (Select all that apply)

Would you consider attending a festival or event in Kėdainiai if it was heavily promoted?

If Kėdainiai were to strengthen its brand, which areas do you think should be prioritized? (Select all that apply)

Any additional comments or suggestions related to Kėdainiai’s brand identity?

  1. akkuma alaa dhufeenya, magaalaa gaarii ta'uu isaa hubachuu danda'a. bakkeewwan seenaa fi mallattoo daawwachuun, eenyummaa magaalaa kana babal'isuuf karaa bu'a qabeessa ta'uu isaa amana. kunis, namoonni bakka akkamii akka ta'e baratanii, miidiyaa hawaasaa irratti qooduu danda'u, hubannaa babal'isuuf carraa kenna.
  2. kėdainiai brand adda baasuuf, waltajjii magaalaa biroo waliin hojjechuu ykn magaalaa guddaa keessatti ofiisii beeksisaa uumuun sochii ykn daawwannaa yeroo yerootti beeksisuuf carraa ni jira.
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