UAB "Mokiveži" competitiveness increasing quantitative research

Dear respondent,

  I am a final year student of Vilnius University of Applied Sciences, International Business Program, Faculty of Business Management. Currently, I am writing my final thesis and conducting a quantitative research to identify the factors affecting the lower customer flow of UAB "Mokiveži" and to provide suggestions for increasing competitiveness. The data collected from the survey will be summarized and used only for academic purposes. 

Thank you in advance for your vote :)

Bu'aan abbaa qabeenyaa qofaaf

Have you heard of UAB "Mokiveži"? ✪

Have you purchased from UAB "Mokiveži"? ✪

How often do you shop at UAB "Mokiveži"?

What products do you usually purchase from UAB "Mokiveži"? ✪

Why do you choose "Mokiveži" (you can select multiple answers)? ✪

How do you rate these "Mokiveži" aspects? (1- very poor, 5 - very good) ✪

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Price level
Product quality
Wide assortment
Store location
Store environment, product layout, visibility on shelves
Appeal of promotions
Convenient and fast product delivery
Simple (clear) product return policy

How do you evaluate "Mokiveži" prices compared to competitors (e.g., "Senukai", "Ermitažas", "Depo")? ✪

Would you recommend "Mokiveži" to others? ✪

If you shop rarely or do not visit "Mokiveži" much, what are the main reasons for that? (You can select multiple answers) ✪

How do you usually learn about "Mokiveži"'s assortment promotions? ✪

In your opinion, "Mokiveži"'s advertising is: ✪

What factors (by importance) would encourage you to shop at "Mokiveži" more often? (1- not important, 5- very important) ✪

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Lower prices
More and exclusive discounts
Wider assortment
Better service
More convenient store location
More active advertising (more information about ongoing promotions)
Better developed online shopping
Loyalty program

How important are these marketing tools when choosing a building materials store? (1- not important at all, 5 - very important) ✪

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Promotions and discounts
Loyalty program
Social media advertising
Online store
Convenient website
Draugų rekomendacijos

What, in your opinion, should UAB "Mokiveži" improve to become more competitive? ✪

Should "Mokiveži" strengthen these areas? (You can select multiple answers) ✪

Your age: ✪

Your gender: ✪

Your place of residence: ✪

Your social status: ✪