Brand Identity of Kedainiai City

Dear Respondent!

Have you ever wondered how a local brand can influence your choices when deciding where to visit?

Kėdainiai is a city with the potential to stand out in the eyes of both local and international visitors. I invite you to participate in my research focused on shaping the brand identity of Kėdainiai. Your opinion is incredibly important!

By filling out this questionnaire, you contribute to an essential discussion about the city's identity and recognition.

This research is conducted by Lina Astrauskaitė, a third-year marketing student at Vytautas Magnus University. If you have any questions or comments, feel free to reach out to me via email: [email protected].

Thank you for your sincere responses and the time you've dedicated!

Your gender:

How old are you?

Your education:

How familiar are you with the city of Kėdainiai?

Is it easy to pronounce town name Kėdainiai?

Should Kėdainiai brandmark consist only pictures without town name ?

What factors influence your decision when choosing a place to visit? (Select all that apply)

Have you ever visited Kėdainiai?

What images or emotions come to mind when you think about Kėdainiai?

  1. kėdainiai ivugwa ko ariwo mujyi wa kera muri lithuania, ufite amateka akomeye yagiye abikwa mu myaka. ni ahantu h'ingenzi ho gusura, hakaba harimo ibiranga umuco n'amateka ya lithuania.
  2. kėdainiai ntegereje ishusho idasanzwe y'umujyi n'akarere keza k'ibikurura.

What do you hope to find when visiting a new city?

  1. mu lituaniya, byaba byiza kugira ahantu ushobora kubona no kugerageza umuco, amateka, n'ubukorikori bw'abaturage.
  2. nifuza kubona ibikorwa bimwe by'akarere bitaboneka mu mujyi wanjye. ndetse n'ahantu hihishe ho kurara nijoro.

How do you usually find out about new places to visit? (Select all that apply)

On a scale from 1 to 10, how important is a city’s brand identity in your choice of destination?

  1. 10
  2. 8

What aspects of a city’s brand do you consider most important? (Select all that apply)

How likely are you to recommend Kėdainiai to others based on its brand identity?

What do you think makes Kėdainiai unique compared to other cities?

  1. icyo gituma kiba special ni serivisi nziza itangwa n'abakozi b'ikigo cy'amakuru.
  2. kėdainiai ifite ingano nziza yo gukora urugendo rw'umunsi iva mu mujyi munini niba umukandida afite imodoka. kandi umujyi muto utanga uburyo bwiza bwo kuguma mu gihe kirekire ku kazi ko gukorera kure.

What improvements would you suggest for enhancing Kėdainiai's appeal to tourists?

  1. kongera amahoteri mu mujyi no guteza imbere ubuziranenge bwabo. kugabanya intera iri hagati y'ahagarara bisi n'umujyi wa kera. kongera amahitamo yo kurya mu mujyi wa kera.
  2. ibyo guteza imbere ni ahantu ho gukorera abashyitsi n'ahantu h'ibikorwa by'umunsi n'ijoro.

Are you aware of any specific brands or businesses that represent Kėdainiai?

  1. sinzi neza.
  2. oya

What role do you think local events play in shaping a city’s brand identity?

  1. ntekereza ko ari igikorwa cyiza. by'umwihariko, igitekerezo cyo gukorera isoko mu mugi wa kera ni cyiza cyane. nizera ko isoko ribera muri straupe, latvia, ari ryiza. ntabwo ari ngombwa ko kiba igikorwa cyihariye cyangwa kihenze.
  2. uruhare rw'iki gikorwa ni ugufata no gukurura attention y'abakerarugendo ku isura idasanzwe kandi isubirwamo.

How often do you engage with a city's brand on social media?

What social media platforms do you use to learn about cities? (Select all that apply)

How would you rate Kėdainiai's current promotional efforts online?

  1. 5
  2. 5

What types of attractions do you believe are most effective in promoting a city's brand? (Select all that apply)

Would you consider attending a festival or event in Kėdainiai if it was heavily promoted?

If Kėdainiai were to strengthen its brand, which areas do you think should be prioritized? (Select all that apply)

Any additional comments or suggestions related to Kėdainiai’s brand identity?

  1. nk'umunyamahanga, nanjye ndashobora kumva ko ari umujyi mwiza cyane. ntekereza ko ingendo zishakisha ahantu h'amateka n'ibimenyetso ari uburyo bwiza bwo gukwirakwiza izina ry'umujyi. ibi biterwa n'uko abantu bamenya ubwoko bw'ahantu, bashobora kubisangiza ku mbuga nkoranyambaga, bigatuma ubumenyi bwiyongera.
  2. kugira ngo hamenyekane ikirango cya kėdainiai, hari amahirwe yo gukorana n'ibikorwa by'indi mijyi cyangwa gushyiraho biro y'ubukangurambaga mu mujyi munini kugira ngo hamenyekane kwimuka cyangwa gusura kenshi.
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